Customer Satisfaction: Benefits, Examples & Importance

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next … Read more

How to Create the Perfect Business Slogan

How to Create the Perfect Business Slogan

Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a … Read more

How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they’re posting on it. For every overnight success in the digital marketing world, there are dozens of brands quietly building robust, data-rich marketing digital marketing strategies. Committing to the process of growth demands intention and consistent focus. You … Read more

How to Use Google Alerts for PPC Research

With over 267 million individual visitors, Google is undoubtedly America’s most popular search engine. Why does this matter? If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC … Read more

The Marketer’s Guide To Medium

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place.  The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part … Read more

5 Ways to Convert Paid Ad Leads

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating … Read more

How to Use Google Discovery Ads

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data.  How? That’s what we’re going to … Read more