How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)
SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO consultant or manager has to address when it comes to allocating marketing budgets and resources. In its essence, calculating ROI is quite easy and straightforward. But in SEO, there … Read more