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What Is a Pillar Page? In effect, a pillar page is a hub or basis on which the cluster pages are built. It provides a comprehensive overview of a topic but leaves room for more detailed coverage of the topic in the cluster pages, which typically focus on a particular aspect of the topic, often … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what … Read more

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: This time our followers weren’t lucky. The result was negative. Let’s find … Read more

When you’re working with clients who expect a return on investment from their SEO budget (as most clients do and should), it often presents several challenges for the SEO practitioner: How do you cost-justify your SEO recommendation without being able to prove its value (beyond, “we’ve seen this work before”)?  Are there enough client resources … Read more

The job of an SEO consultant is to create and manage SEO tasks to improve a website’s performance in search engines. All of this should ultimately lead to increasing the business’s revenue. Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong … Read more

If you’ve used Semrush before, you may have come across Authority Score. In this article, we’ll explain what Authority Score measures and how it can help you when making marketing decisions. What is Semrush Authority Score? Semrush Authority Score is our compound metric used for measuring a domain’s or webpage’s overall quality and SEO performance. … Read more

Schema markup ( schema.org) is a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned on your site. For this reason, schema markup has become a hot topic of SEO. … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There are 3.5 billion searches on Google every day, and 84% of people use Google at least three times per day to search for information. When there is a search query … Read more

Every business needs a marketing plan. It helps guide your marketing efforts and keeps you on track to hit your marketing objectives.  The problem is that creating one can get complicated, really complicated. It’s not so bad if you’re familiar with marketing jargon and acronyms like SWOT and KPI. But if you’ve never created one … Read more

SEO is one of the most multidisciplinary marketing fields. It’s intertwined with many other aspects: marketing channels, product, and development. SEO managers are here to make it all work like a well-oiled machine that aligns with the marketing strategy and business objectives. But what does an SEO manager do on a daily basis? What are … Read more