Content Strategy: What Is It & How to Develop One [2021]

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy.  Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don’t simply churn out content for content’s sake.  … Read more

How to Claim Your Google News Author Knowledge Panel

People tend to connect with news sources they trust. As an author, you could be that news source. However, building a large following is not easy in a world where so many voices are clamoring for attention. That’s why you need to leverage all resources available for you to stand out from the crowd. One … Read more

How to Use eSports Marketing to Grow Your B2C Reach

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground industry coveted by the most loyal fans. Today, eSports is a booming industry ripe for the taking by smart but strategic business owners who understand their audience.  What Is eSports Marketing? eSports is the projected … Read more

What is Google Currents? Overview, Alternatives, and Features

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. The search company has hardly gone to great lengths to advertise their new offering or explain how it can help your business. In this post, we’ll cover precisely what Google Currents is, what you can do with it and whether you … Read more

5 Hacks That Will Optimize Your Ad Campaigns

5 Hacks That Will Optimize Your Ad Campaigns

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns, you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. That’s … Read more

How to Write a Perfect Facebook Post

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement … Read more

How to Start a Franchise Business

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. As a franchise business owner, you can tap into the resources and branding of a large brand—while … Read more

8 Powerful Negotiation Tactics

What comes to mind when you think of negotiation tactics?  People in suits closing business deals?  Bargaining with a seller in a market? Convincing your landlord to lower the rent? How about all of these? Negotiation Tactics Play a Key Role in Life It’s tempting to think of negotiation only in terms of price, but … Read more

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