What It Is & How It Works

What It Is & How It Works

What Is the Skyscraper Technique? The skyscraper technique is an SEO link building tactic that involves finding competitive content other sites link to, creating something better, then encouraging sites to link to you instead. Website owners want to link to the best possible resources. By improving on popular content in your niche, you can “steal” … Read more

What They Are & How They Affect SEO

What They Are & How They Affect SEO

What Is Crawlability? The crawlability of a webpage refers to how easily search engines (like Google) can discover the page. Google discovers webpages through a process called crawling. It uses computer programs called web crawlers (also called bots or spiders). These programs follow links between pages to discover new or updated pages.  Indexing usually follows … Read more

8 Types of Bad Links to Avoid

8 Types of Bad Links to Avoid

Have you ever wondered why your website isn’t ranking despite having quality content? Well, it could be because of the links you’ve been building. In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links, which … Read more

What They Are & How to Create Them

What They Are & How to Create Them

What Are Topic Clusters? Topic clusters (or content clusters) are groups of webpages used to establish authority around a particular subject, particularly in the eyes of search engines. Each topic cluster includes a pillar page that provides a broad overview of a topic.  This pillar page links to (and is linked from) cluster pages that … Read more

A Beginner’s Guide to URL Parameters

A Beginner’s Guide to URL Parameters

URL Parameters and How They Impact SEO Although URL parameters are invaluable in the hands of seasoned SEO professionals, they often present serious challenges for your website’s rankings. In this guide, we’ll share the most common SEO issues to watch out for when working with URL parameters. But before that, let’s go over some basics. … Read more

What They Are & How to Find Them

What They Are & How to Find Them

What Are Semantic Keywords? Semantic keywords are words or phrases that are conceptually related to a given keyword or topic.  For example, “Italy” and “dough” are semantically related to “pizza.” It’s important not to confuse semantic keywords with target keywords (keywords you want to rank for).  For example, you might want a page to rank … Read more

Semrush and UHS Success Story

Semrush and UHS Success Story

Growing and managing an SEO team is no easy feat!  He answers our questions about how his team uses Semrush to improve website performance for health care facilities around the U.S. How Is Your Team Structured, and What Do They Do? At first the SEO team started with just me and an SEO specialist. Then … Read more

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