How to Measure Your Results

How to Measure Your Results

Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts. A recent CMO Survey found that an astonishing 65% of marketers can’t quantitatively demonstrate the impact of their marketing. Image Source  … Read more

What It Is + How to Succeed

What It Is + How to Succeed

Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing. According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue … Read more

Meet Our MozCon 2023 Community Speakers

Meet Our MozCon 2023 Community Speakers

Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition … Read more

Best Marketing Apps for SMBs

Best Marketing Apps for SMBs

If you’re a marketer at a small business, chances are you’ve got too much to do and very little time. With campaigns to manage and data to keep track of, you’ll need to lean heavily on marketing apps to manage and optimize your campaigns. For many, it’s the only way to drive business growth and … Read more

Are we digging our own hole with generative AI?

Are we digging our own hole with generative AI?

Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and that AI will change our lives for the better. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications of a world where people generate content instead of … Read more

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