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Brands are much more than just logos and taglines. They represent who you are, what you do, and how you do it. Refreshing your brand can be a daunting task, but it’s essential to stay relevant in the ever-changing market. Here are some tips for refreshing your company’s brand, shared by seotoolsall.com. Importance of Brand … Read more
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may only be using … Read more
It can be alarming if your website’s Google rankings drop suddenly. But before you make any changes, it’s important to check certain things first. 1. Check for any Google algorithm updates Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted. Why is SEO important? Most web traffic comes … Read more
![What a Content Writer Is and How to Become One [Research]](https://static.semrush.com/blog/uploads/media/3c/a9/3ca9379cd3fd480a4f21199488bd7e38/what-is-a-content-writer-sm.png)
Companies hire content writers to create engaging articles, ebooks, case studies, and other formats. A content writer’s job is to inform, educate, and entertain their target audience while also promoting the business’s products or services. Read on to get an in-depth look at what content writing is, based on our analysis of content writer jobs … Read more
Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition … Read more
If you’re a marketer at a small business, chances are you’ve got too much to do and very little time. With campaigns to manage and data to keep track of, you’ll need to lean heavily on marketing apps to manage and optimize your campaigns. For many, it’s the only way to drive business growth and … Read more
Artificial intelligence (AI) is all the rage right now. Some say it’s started a technological revolution, and that AI will change our lives for the better. But generative AI tools are only as good as the data they’re fed. And have we truly considered the implications of a world where people generate content instead of … Read more
On May 1st, Kimberley Cole was appointed as General Manager of Newfold Digital, with a key focus of her role on leading Yoast. Since our former CEO Thijs de Valk stepped down, Yoast has been searching for a new business leader. In Kimberley, we found a fantastic person to take on this role. Kimberley joins … Read more
We all know that link building is an integral part of any SEO strategy. But acquiring top-notch links is not as easy as it looks. It takes a lot of experience, skill, and time to do it well. So what if you can’t manage link building yourself but still want the best results? If you … Read more
Influencer marketing is a big deal. From Instagram and TikTok to YouTube and other platforms, brands are collaborating with popular individuals to reach their network of followers and promote their products and services. As the popularity of social media has rapidly risen, so has the investment and interest in influencer marketing. But there’s far more … Read more