What It (Really) Is & How to Fix It

Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole idea is “preposterous.” He’s right. Having multiple pages about the same thing can lead to unexpected or undesirable rankings, but it doesn’t always mean that … Read more

A Simple (But Complete) Guide

Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand, merge multiple websites, delete a page, or simply move a page to a new location. However, the world of redirects is a murky one, as different types of redirects … Read more

8 Digital Marketing Trends That Will Continue in 2022

Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads may provide some short-term results, but marketing strategies can’t rely on that. For long-term marketing planning, you need strong foundations: strategies and tactics that have shown … Read more

20 Tips and Best Practices

Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box.  Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the mere fact that you’re using WordPress isn’t enough to rank on search engines. Luckily, … Read more

17 Actionable Content Marketing Tips for 2022

Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales: Know who you’re creating content for Target topics with search traffic potential Tackle competitors’ best-performing topics Prioritize topics using “business potential” Match the 3 Cs of … Read more

How to Achieve Product-Market Fit (5 Steps)

Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore. But that is never easy: differences in opinions, time and money running out, and the false notion that a truly great business idea should sky-rocket … Read more

66 Content Marketing Statistics for 2022

According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted, and categorized a list of up-to-date statistics that will help you make the best of 2022. In this article, we’ll highlight the following: Top content marketing … Read more