The Ultimate Guide for Beginners

The Ultimate Guide for Beginners

What Are Responsive Search Ads? Responsive search ads (RSAs) are a type of advertising format in Google Ads that automatically changes headlines, descriptions, and layout to match the user’s context. Google doesn’t create the content; it selects the best-performing combinations to match the user’s inputs. For example, imagine you’re a coffee shop owner wanting to … Read more

Turning Fears Into Wins With Expert Insights

Turning Fears Into Wins With Expert Insights

For many, getting started with Google Ads can come with an overwhelming number of questions, doubts, and hurdles that prevent them from channeling its potential—or from using it at all.  We recently conducted a survey asking Semrush users about their biggest challenges with and fears about Google Ads. To overcome these challenges and upgrade your … Read more

Overview & Tips for How to Write Effectively

Overview & Tips for How to Write Effectively

What Is Business Writing? Business writing is a type of professional communication that uses clear, concise language to convey information, provide education, persuade an audience, or achieve a specific goal in a business context. And can take various forms like proposals, reports, emails, press releases, and memos. Business writing relies on good grammar, punctuation, and … Read more

Local Business Listings: Top 30 Business Directories

Local Business Listings: Top 30 Business Directories

What Is a Local Business Listing Directory? A local business listing directory (also known as a “local business directory”) is any website that lists businesses based on their location.  A listing usually contains NAP (name, address, phone number) information, a basic description, a link to the business’s website, and customer reviews.  Like this: Benefits of … Read more

Bounce rate is the percentage of visitors who land on a page on your site, don’t engage, and leave.

Bounce rate is the percentage of visitors who land on a page on your site, don’t engage, and leave.

What Is Bounce Rate? Bounce rate is a metric that measures the percentage of unengaged sessions on your website or app. Meaning the session didn’t last longer than 10 seconds, trigger a conversion event, or include a second pageview or screenview.  It can help you understand how well your site or app attracts and retains … Read more

The 31 Best Marketing Apps for 2024

The 31 Best Marketing Apps for 2024

Here’s our list of the 31 best digital marketing apps around. These tools cover the full spectrum of marketing—from productivity and performance to SEO and design. Let’s get into it.  What to Look for in Marketing Apps There’s no shortage of marketing apps out there. But not all are suitable for your specific needs, goals, … Read more

15 Must-Watch AI Trends to Empower Your Business in 2024

15 Must-Watch AI Trends to Empower Your Business in 2024

The evolution of artificial intelligence (AI) has witnessed remarkable recent advancements that keep pushing the boundaries. Game-changing AI models like ChatGPT are clear proof of how AI technology is increasingly closing the gap between machine intelligence and human cognition. And of its unprecedented global impact across multiple industries. In this article, we explore 15 trends … Read more

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