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Keyword research is the best way to understand your target viewers and create the kind of YouTube content they are looking for. The better you can target and tailor your videos for your intended audience, the more likely it is that your video will show up in their YouTube searches. And the more likely you … Read more
Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online. ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions. In this guide, we’ll cover: What online reputation management is Why it’s important How to manage your brand’s online … Read more
Want to tap into the power that is creator marketing? With 75% of brands clued into this force, it’s a golden strategy to reach new audiences, increase exposure, and build brand credibility all in one. Creator marketing is nuanced and disruptive, making it challenging for many marketers to break into. Here we’ll share some crucial … Read more
While Google Analytics is the most popular and widely used analytics tool, it’s not necessarily the best option for every website and situation. There are many valid reasons to seek out alternatives to Google Analytics, including: Its limited data reporting and use of data sampling Concerns over privacy and related laws Its highly technical setup … Read more
Meta keywords are a <meta> tag option that can give search engines more information about a page’s content. This tag is placed in the <head> section of your webpage. And it looks like this: <meta name=”keywords” content=”Keyword1, Keyword2, Keyword3″> Google doesn’t use meta keywords in its ranking algorithm. So you don’t have to use them … Read more
What Is a URL Slug? A URL slug (also known as website slug) is the last part of the URL address that serves as a unique identifier of the page. For example, the article you’re reading now has a URL that looks like this: https://semrush.com/blog/what-is-a-url-slug/ The URL’s slug is “what-is-a-url-slug”. Why Is a URL Slug … Read more
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote: This time the majority of our followers were WRONG! Read further to find out why. But first, let’s see what SEO professionals had to say … Read more
We published 156 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. Have a safe and happy new year, … Read more
We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of … Read more
A well-crafted marketing report can be an extremely valuable asset for you and your team. It can help determine whether your campaigns are performing well. Or if you need to refine your marketing strategy. We’ve put together nine marketing report templates for your daily, weekly, and monthly reporting. And you can copy or download them … Read more