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How do you instantly tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Clients get lost in pointless data, don’t know what work was done, and get no insightful comments. Good SEO reports – Clients see key data summaries and easy-to-understand insights and overview of … Read more

At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to say, we know a thing or two about creating awesome content that your audience wants to consume. In this post, we’ll cover 13 best practices … Read more

Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box.  Both of these things are true, but it’s important to remember that WordPress is just a content management system (CMS). So the mere fact that you’re using WordPress isn’t enough to rank on search engines. Luckily, … Read more

Just can’t get your content marketing program to work? Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales: Know who you’re creating content for Target topics with search traffic potential Tackle competitors’ best-performing topics Prioritize topics using “business potential” Match the 3 Cs of … Read more

Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore. But that is never easy: differences in opinions, time and money running out, and the false notion that a truly great business idea should sky-rocket … Read more

According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted, and categorized a list of up-to-date statistics that will help you make the best of 2022. In this article, we’ll highlight the following: Top content marketing … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Keyword clustering is the SEO tactic if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? Keyword clustering is fairly simple, … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. First up, from August, small business SEO expert Claire Carlile walks … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing and optimization are crucial parts of any respectable online marketing strategy. Without content, how does your target audience know who you are and what you’re offering them? Without content … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Next up in our top three 2021 Whiteboard Friday episodes, in this installment from February, Andy Crestodina walks through how to get your message across successfully if you ever have to … Read more