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December’s top 100 most visited US websites list showed an impressive 8% traffic surge compared to November’s traffic numbers. Traffic growth wise, 77% of websites were in the positive territory, with only 23 websites losing some visitor numbers. With Google as the absolute traffic leader (as usual), even the biggest search engine saw a significant … Read more

You can’t control it, and its results depend on your overall marketing strategy and execution. If done right, it could become one of your most powerful marketing channels. Let me introduce you to this often overlooked marketing channel that has had a huge impact on our business: word-of-mouth marketing. In this article, you’ll learn the … Read more

Entering new markets is always an adventure, and adventures always involve some risk. Moving beyond your current market is challenging, but a well-informed go-to-market strategy ensures you’ll thrive in your new market environment.  This guide aims to help businesses build a data-driven go-to-market strategy. First, we’ll explore exactly what a go-to-market strategy is and why … Read more

With more than 3.5 billion Google searches per day, ranking high enough for potential visitors to come across your content means playing by Google’s rules. One of the best ways to ensure that you are making full use of your content is by improving your search engine optimization ( SEO) efforts. In today’s data-driven world, … Read more

Core Web Vitals (CWV) are the speed metrics part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual stability with Cumulative Layout Shift (CLS), and interactivity with First Input Delay (FID). We wanted to look at the data to see how websites were doing … Read more

If you know Moz, you know the Beginner’s Guide to SEO. It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a … Read more

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: 56% of our followers guessed it right! The result was no significant … Read more

When gathering competitive intelligence in a digital marketplace, website traffic is a key metric to prioritize. Knowledge about competitor and potential partners’ website traffic, digital marketing strategies driving traffic, and emerging trends can be game-changing assets for optimizing your digital performance and accelerating growth. Semrush’s Traffic Analytics tool can offer a glimpse into any website’s … Read more

I have serious commitment issues when it comes to podcasts (and books and TV series, for that matter). That’s because I’m a firm believer in being fussy about what I give my time to. And having tuned in to various SEO podcasts in the past month, I must say 15 of them won my fancy. From … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, … Read more