The Ultimate Guide to Google My Business

The Ultimate Guide to Google My Business

Google My Business—now called Google Business Profile—allows business owners to reach customers via Google Search and Google Maps. Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information. In this article, we’ll cover: Why you should have a Google Business Profile for your business How … Read more

Video Transcripts Help Boost Your SEO, Here’s How – Neil Patel

Video Transcripts Help Boost Your SEO, Here’s How – Neil Patel

Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video … Read more

Programmatic Advertising for Beginners – Neil Patel

Programmatic Advertising for Beginners – Neil Patel

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to … Read more

9 Best Affiliate Programs for Beginners (Any Niche)

9 Best Affiliate Programs for Beginners (Any Niche)

There are thousands of affiliate marketing programs out there. However, not all of them are beginner-friendly. Some are more complex than others. That’s why we created this guide to the best affiliate marketing programs for beginners. Here, you’ll find all the information you need to get started in affiliate marketing. The nine best beginner-friendly affiliate … Read more

September 2022 Core Update Impact

September 2022 Core Update Impact

The month of September 2022 has been one of the most dynamic months in SEO in quite some time.  After announcing the Helpful Content Update (HCU) in late August the update complete its roll-out on September 9th (it’s important to remember the HCU is continually being refined and will play an active role in ranking).  … Read more

What is Google Trends & How to Use It

What is Google Trends & How to Use It

What Is Google Trends? Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data. It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your marketing strategy. Here’s what it looks like: In this article, … Read more

What Are Twitter Carousel Ads? – Neil Patel

What Are Twitter Carousel Ads? – Neil Patel

There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability to target different groups with … Read more

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