What Is Googlebot & How Does It Work?

Googlebot is the web crawler used by Google to gather the information needed and build a searchable index of the web. Googlebot has mobile and desktop crawlers, as well as specialized crawlers for news, images, and videos. There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string … Read more

How to Write a Press Release (+ Free Template)

A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: Press release template Do note our template is only a guide. Be sure to consult the style guide your company uses and tweak the … Read more

Black Friday E-Commerce – Trends and Results 2021

How does the intensive e-commerce campaign period around Black Friday affect business outcomes? With aggregated data from our customer base combined with global stats from this year’s holiday season, we were able to present interesting insights into trends and real KPI results. The story of Black Friday goes all the way back to 1950, but … Read more

22 Smart Google SEO Tips for 2022

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in … Read more

8 Types of Marketing Campaigns (With Examples)

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing campaigns used successfully by … Read more

Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense

Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much any list of content marketing types that pops up on Google. But the truth is that none of these are types of content marketing. They’re types … Read more