For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.  For example, as long as formal wear is required, “how to tie… Read more › Source link

Redirecting URLs is a simple but important component of your website’s SEO. It can help you avoid duplicate content, improve user experience, and send traffic and authority to more relevant pages.  In this guide, we’ll teach you how to redirect URLs on WordPress. Let’s get started.  What Is a Redirect?  A redirect is a way … Read more

Your first draft may be great. But it still isn’t ready to be published until it’s been edited for: Spelling and grammar Structure Writing style and tone Readability Keyword optimization So, here are 15 of the best editing tools for writing content that’s truly polished. 1. SEO Writing Assistant SEO Writing Assistant is a robust … Read more

An HTML image tag displays an image on a webpage. It’s a self-closing tag (meaning it’s structured in a way so you don’t have to add a separate closing tag) that contains the image source and other attributes. Here’s an example of an image html tag: <img src=”https://example.com/cat.jpg” alt=”Furry white cat sitting on a wall”> Now, let’s go over the HTML tag for … Read more

With over 1 billion active users worldwide, TikTok provides ample opportunity to boost your brand’s visibility. For the best chance of being seen by your target audience, you need to optimize your content with TikTok SEO. In this article, you’ll learn what TikTok SEO is, how it works, and five ways you can use it … Read more

Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to lump this volatility into the August Core Update, we recorded a distinct and probably unrelated … Read more

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. Click on the whiteboard image above to open a high resolution version … Read more

Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks. Here’s a basic example of what the code can look like: <script type=”application/ld+json”> {    “@context”: “http://schema.org/”,   “@type”: “Movie”,   “name”: “Barbie”,   “dateCreated”: “2023-07-21”, … Read more