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Since university degrees in SEO are rare, certifications are a popular way to prove your knowledge or expertise in SEO. However, the problem is that such certifications can be provided by anyone. So if you want to take an SEO certification, you want to make sure you’re completing those where: The course material is comprehensive, accurate, … Read more
A poorly performing ad campaign is like pouring money down the drain. To analyze and optimize your pay-per-click (PPC) strategy, follow our 10-step PPC audit checklist. But let’s go over some background first. What Is a PPC Audit? A PPC audit is an in-depth analysis of your PPC campaigns. It shows you where you’re performing … Read more
SEO is often a critical acquisition channel for startups. Here, we’ll share actionable advice on how to get going with SEO for startups on a budget. Without expensive and complicated tactics. Let’s start with how to get buy-in for SEO in the first place. Justifying Investing in SEO for Startups You need support from leadership … Read more
Writing high-quality content that ranks in search engines is a difficult job. And how do you know that it’s a job well done? In this post, we’ll give you a handy SEO copywriting checklist with some quick checks you should do before you publish your article. Do the hard work first! Before using this SEO copywriting … Read more
What Is a Value Proposition? A value proposition (or value prop) is a clear, compelling statement that explains how your product or service benefits potential customers or a specific market segment. It answers the customer question: “What value can I get from your product or service that I can’t get from your competitors?” Your value … Read more
In this SEO FAQ, we’ve answered 25 of the most commonly asked questions about SEO. Along the way, you’ll find examples, resources, and tools to support your learning. Basic SEO FAQs 1. What Is SEO? Search engine optimization (SEO) is a set of processes used to improve a website’s visibility in search engine results pages … Read more
In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the disruptive power of generative AI comes into play, revolutionizing your SEO strategy by automating the … Read more
Say goodbye to the manual labor of creating SEO-optimized titles and meta descriptions! We’re excited to introduce an AI-powered breakthrough in Yoast SEO 21.0 that transforms how you optimize your content. We’ve harnessed the power of generative AI to bring you effortless title and meta description generation at the click of a button. Dive into … Read more
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may … Read more
Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors from one page to another … Read more