Use Our SEO Tools Free!
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may … Read more
Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors from one page to another … Read more
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a … Read more
What Is Organization Schema? Organization schema is a type of structured data. It gives search engines information about your organization or business. Structured data is information in a standardized format that is easy for both humans and software to read. Schema markup is a vocabulary for creating structured data. It defines certain values within the … Read more
Bing Places for Business is a free online local business directory. Listed businesses appear on the top or right side of the Bing search results page. And contain information like address, contact details, and operating hours. Your business listing can increase your brand’s online visibility through improved local searchrankings on Bing and Bing Maps. Here’s … Read more
“Find your niche!” is popular advice for people who own or want to start a business. You have to find your audience; the more specific, the better! But is that true? Should you only talk to the same group of people, or is there merit to making your content globally relatable? What is globally relatable … Read more
To grow your business, you need to understand your market. But how? Start by conducting market analysis. In this post, you’ll learn what market analysis is and why it matters. Plus, you’ll discover eight tools that can help you perform market analysis and dominate your niche. Let’s start. What Is Market Analysis? Market analysis is … Read more
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from … Read more
Starting an online business was the single best decision I ever made. It changed my life forever, giving me the time and freedom to earn an income on my own terms. But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from … Read more
SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology that mimics human-like creativity. Today, generative AI is on everyone’s lips and is poised to … Read more