A Timeline of Bing and Bard Features

A Timeline of Bing and Bard Features

Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25 years ago with AltaVista. GoTo.com taught Google how to monetize search results back in 1998, and for about a quarter century, that’s been the dominant … Read more

YoastCon 2023: 10 takeaways from the SEO conference

YoastCon 2023: 10 takeaways from the SEO conference

Just like that, YoastCon 2023 has come and gone. But what fun we had! Months of preparation went into providing visitors, speakers, and sponsors with the best single conference day of the year. YoastCon was a resounding success, with many in-person attendees and more joining our free live stream. In this post, we’ll take a … Read more

Top-of-the-Funnel Marketing Explained: How to Attract Customers

Top-of-the-Funnel Marketing Explained: How to Attract Customers

Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages: Top of the funnel (TOFU) Middle of the funnel (MOFU) Bottom of the funnel (BOFU) Today, we’ll be talking about top-of-the-funnel marketing. What is top-of-the-funnel … Read more

Bot traffic: What it is and why you should care about it

Bot traffic: What it is and why you should care about it

Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners? … Read more

8 Reasons (And How to Get Started)

8 Reasons (And How to Get Started)

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search is the primary driver of website traffic Look at these SEO stats: 53.3% of all website traffic comes from organic search. 92.96% of global traffic … Read more

5 Steps to Writing the Perfect Media Pitch

5 Steps to Writing the Perfect Media Pitch

In the realm of PR outreach, probability theory has little to do with the outcome. You can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. Databox surveyed PR professionals and found that for the majority of PR pros only 10% of … Read more

Adblock Detected

Please consider supporting us by disabling your ad blocker

Refresh Page