Have you been debating using TikTok to grow your business?
With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment.
Here’s what those features are, why they matter, and a few examples of them in action.
What Is TikTok Stitch?
Stitch is a TikTok editing feature that allows people to trim and edit other people’s videos and incorporate them into their own content.
For example, you might be posting a video on how to dominate on social media, and you see I’ve got a great video on the same subject. With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”
Stitch allows a piece of content to go viral in a very different way by incorporating video snippets directly into their posts.
Since the original creator gets credited, it has the potential to amplify your reach. This adds to the viral nature of TikTok, making it a powerful tool for marketers.
What Is TikTok Duet?
TikTok Duet works on the same principle as Stitch, allowing you to use other people’s videos on your own. The difference is, with Duet, the two videos play in a split-screen format.
Returning to the previous example, rather than cutting to a clip of me talking about social media marketing for your video, we can be on the screen at the same time, sharing the stage.
Like TikTok Stitch, Duet takes sharing to another level and encourages viral content. Rather than just sharing my video to your page (as you might on Facebook), you can add your comments and flourishes, and then amplify the message to your audience.
This can be an incredibly useful tool for marketers, and it’s another example of the innovative features that are attracting people to TikTok. (Here are my thoughts on why you should be marketing on TikTok.)
Why Should You Use TikTok Stitch and TikTok Duet for Marketing?
That’s why features like Stitch and Duet that boost engagement and increase your reach are extremely welcome.
You don’t have to dig too deep to realize why users love Stitch and Duet. Social media brings people together, and what better way to do that than through collaboration? People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content.
For brands, it’s an opportunity for people to engage with your content in a different way, and when they Stitch, you get the credit, plus the free brand exposure that comes with it.
What Kinds of Companies Should Use TikTok Stitch and Duet for Marketing?
A big part of marketing is reaching your target audience where they “hang out.” With 689 million active users (and growing fast), there’s a good chance your market is on TikTok.
Even if your target audience is slightly older, don’t be quick to write off TikTok. Facebook gained its popularity almost exclusively among the younger age groups, and look where it is now.
By embracing features like TikTok Stitch and Duet now, you’re getting in ahead of the competition and growing your profile on a platform that’s expanding fast. As TikTok continues to roll out features, it’s offering more for marketers.
10 Examples of TikTok Stitch and Duet for Marketing
How can you make TikTok Stitch and Duet work for your marketing? These brands incorporated Stitch and Duet into their marketing to create viral videos and reach more people.
1. NBA: Tell Me You’re an NBA Fan Without Telling Me You’re An NBA Fan
This NBA video style is a common way of getting people to stitch your video. Your brand gives people a prompt, in this case, “Tell me you’re an NBA fan without telling me you’re an NBA fan,” and your followers stitch it into their video before responding.