With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market.
To stand out, you need to combine humor, design, strategy, and user engagement, all while keeping your audience hungry.
What Makes Food Advertisements Unique?
Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are so many ways to bring food to life in digital food advertisements.
What makes food advertisements unique is their ability to turn the mundane into excitement.
A simple burger on a plate can become a narrative story about your favorite sports game.
In order to create unbeatable food advertisements, you need to focus on high-quality ingredients.
Here are a few things to keep in mind when creating a unique food advertisement:
- Create visually stunning content
- Use high-quality images
- Keep the text on the ad short and sweet
- Use video to capture your audience’s attention
- Appeal to audience emotion with a story or nostalgia
- Personify the food for a humorous touch
- Get creative with your graphic designs
- Stay on top of the latest trends
Great Food Advertisement Examples
Great food advertisements should make your mouth water, your belly growl, and your heart warm.
Here are some of our top picks for digital food advertisements.
1. Jif Peanut Butter
Leveraging motion graphics in your digital food advertisement is a great way to catch the eye of your scrolling audience.
In this Jif Peanut Butter ad, a beating heart communicates the excitement and love that the world has come to feel for Jif. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar!