Is LinkedIn marketing one of your topmost priorities? Then the tools reviewed in this post will certainly help you.
With more than 810 million active users from more than 200 countries, LinkedIn is the biggest professional social networking platform in the world.
Recognizing its potential, Microsoft acquired LinkedIn for $ 26.2 billion in 2016. 39% LinkedIn users are paid subscribers;
Unlike other social networking platforms, it does not just depend on advertising revenue.
People actually pay to use its various features and promotional/marketing tools.
Different professionals may have different reasons of making a presence on LinkedIn. If you have an active account on LinkedIn, its purpose may be
- Seek job opportunities.
- Hire new employees.
- Build your business brand.
- Promote your products or services.
- Generate leads.
- Do networking.
- Establish yourself as an authority.
- Become an influencer.
You may use various LinkedIn marketing tools as per your requirement. You either make “connections” with people on LinkedIn, or you follow them.
Similarly, people interested in hearing from you either “connect” with you or they follow you.
These days people can even subscribe to your updates so that whenever you post an article on LinkedIn, email notifications are sent to your subscribers automatically.