However, do not expect once you have installed an HTTPS on your website it will instantly speed up your SERP rankings.
There are several other things one needs to do apart from having an HTTPS certificate installed-
- One needs to have quality links on the website
- Have creative social media tags
- Perform regular site audits
- Create quality and creative content
- Keep updating innovative content on the website
- Perform consistent on-page optimization
- Taking care of any duplicate form of content
- Reducing crawl errors
Another important point to note is that keywords also play an important role and website owners should include the keywords where they matter the most.
Keywords essentially need to be in the domain name, title, tagline, keywords, blog categories, page title, and page content.
You also need to choose one primary topic for your website and not multiple topics which will confuse the audience.
Moreover, you need to update your website frequently and look for any kind of irrelevant topics that can affect your rankings.
Key point to note is that you should be having content wherein your audience can connect, and they should feel like going through the website.
The content and the design should not look like a robot and the user interface should be easy to understand.
So, if you have a plan to install an HTTPS certificate these are some of the above factors which need to be taken care of.
And, as well as, if you intend to take care of the challenges that come after having an HTTPS certificate for your website.