Cope with Fear of Local Business Reviews

Cope with Fear of Local Business Reviews

Start by taking in these three home truths: 1. You’re not wrong… some people’s online behavior can be anti-social If, like the restaurant owner, you don’t want to look at your local business reviews because it just doesn’t make you feel good, know that you’re not alone in being sometimes appalled by people’s behavior on … Read more

How to Find Influencers for Your Brand [Free & Paid Ways]

How to Find Influencers for Your Brand [Free & Paid Ways]

Being on a fully competitive edge of social media marketing, you would have found yourself facing a conundrum: traditional methods of reaching customers are losing their effectiveness. While social media and digital marketing have undoubtedly expanded our horizons, they’ve also rendered our audience immune to tired, one-size-fits-all marketing ploys. Consumers have become adept at dodging … Read more

Ecommerce Website Development: The Ultimate Guide

Ecommerce Website Development: The Ultimate Guide

Ecommerce website development doesn’t have to be difficult.  Our guide breaks everything down into a clear, seven-part process. With practical tips throughout to help you get your website up and running. But first, let’s explore the main options you have for developing your own ecommerce website. 2 Popular Options for Ecommerce Website Development Here are … Read more

B2B SEO Content: Structured Resource Sections

B2B SEO Content: Structured Resource Sections

Content: Blog posts, videos, podcasts, whitepapers, webinars, industry reports, etc. Structure: Tagged by type, solution, audience, author, industry, topic, etc. A catch-all resource section of product news, blog posts, podcasts, case studies, press releases, videos, guides, and white papers has become the norm for B2B software websites. A major advantage to these resource hubs is … Read more

PR and Content Marketing: Differences, Similarities, & More

PR and Content Marketing: Differences, Similarities, & More

PR and content marketing both aim to strengthen a brand’s visibility and reputation to support business growth. But in different ways. They’re two distinct marketing disciplines with unique tactics and metrics.  In this article, we’ll cover exactly what PR and content marketing are, the activities they include, and how to measure success. Let’s start. Content … Read more

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