Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to. You can make money at the click of a button whenever you need to with a strong … Read more

SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals. At Ahrefs, SEO-driven content marketing is our main marketing type. And it’s been hugely successful for us, helping us grow our ARR consistently over the years. This … Read more

An FAQ page answers frequently asked questions on your website.  Many businesses have them to help users understand their products and services. Your FAQ page may also include questions and answers about operating hours, return policies, payment options, or shipping information. Or how to solve common problems with your product or service. Here’s an example … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. These days, Google algorithm updates seem to come in two main flavors. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be announced … Read more

Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.  Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific … Read more

WordPress is by far the most popular CMS (content management system) in the world.  It’s free. It’s open-source. And, above all: It’s SEO-friendly.  However, simply using WordPress won’t make your website rank No. 1 on Google. You still need to follow SEO best practices and—of course—provide real value to your visitors.  Below, we give you … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next … Read more

Link building is hard, time consuming, and often soul-destroying. This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money? Let’s take a look at the facts. Why buying backlinks is risky Google … Read more

What Is an H1 Tag? An H1 tag is an HTML heading used to mark up a webpage’s main subject. In a webpage’s code, you’ll see the H1 text wrapped in <h1></h1> tags. Here’s an example of an H1 tag in a blog post’s HTML code and on the live page:  In this article, we’ll … Read more

Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. What is inbound marketing? Inbound marketing is a marketing strategy that … Read more