What It Is And How To Excel at It

Digital content is everywhere—from Google search results to your favorite social media apps.  Opportunities exist to create content for an audience that wants answers, information, entertainment, etc. And the demand is high for skilled digital content creators who can help brands stand out.  Learn more about what digital content creation is and how you can … Read more

What Is Technical SEO? Basics and 10 Best Practices

What Is Technical SEO? Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience. Common tasks associated with technical SEO include the following: Submitting your sitemap to Google Creating an SEO-friendly site structure Improving your website’s speed Making your website mobile-friendly Finding … Read more

What It Is & How to Make Money With It

What Is Google AdSense? Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party Google ads on their sites.  Businesses pay to advertise through AdSense. And site owners get a piece of that revenue based on clicks or ad impressions.  This is what a Google AdSense ad can … Read more

SEO Recap: ChatGPT – Moz

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we … Read more

7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it. If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this … Read more

Metrics in Google Analytics

Google Analytics metrics are quantitative measurements of data. For example, the “Users” metric shows the number of users that visited your website in a given time frame. That’s not the only metric Google Analytics measures:  Sessions Bounce rate New users Page views Avg. session duration Pages per session Conversion rate Metrics—along with dimensions—make up every … Read more

A 3-Step Guide To Boost Your SEO

What Is an SEO Score? An SEO score is a metric that indicates how well your site performs when it comes to search engine optimization. The exact meaning of the metric may differ between various SEO tools. Commonly, the term “SEO score” describes a site’s overall technical SEO health. A typical SEO scoring example would … Read more

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