Future-Proof Your Brand with Brand Familiarity

Future-Proof Your Brand with Brand Familiarity

Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to make your brand stand out in a sea of similar choices. 2. It modulates the way we perceive experiences Familiarity bias is not only a resource optimization process but also a real tool that has … Read more

How to Choose the Right Size

How to Choose the Right Size

Banner ads are one of the most popular types of ads. They appear in social, display, and video channels, and can be a mixture of text and images. In fact, banner ads are so common that the average person sees over 1,700 banner ads per month.  In such a competitive space, marketers have to have … Read more

How to Avoid Ruining SEO During a Website Redesign

How to Avoid Ruining SEO During a Website Redesign

It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages. Sluggish page loading. Bad mobile experience. Broken internal links. Duplicate content. For example, this site deleted about 15% of organic pages (yellow line) during the redesign, … Read more

How to Make an Ad, Step by Step

How to Make an Ad, Step by Step

Ads are essential for brand visibility and engagement. A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention. In a sea of adverts, brands are tasked with creating ads that are both competitive and creative. Not sure how to get started?  Here’s how to … Read more

Adblock Detected

Please consider supporting us by disabling your ad blocker

Refresh Page