Digital content is everywhere—from Google search results to your favorite social media apps.  Opportunities exist to create content for an audience that wants answers, information, entertainment, etc. And the demand is high for skilled digital content creators who can help brands stand out.  Learn more about what digital content creation is and how you can … Read more

What Is Technical SEO? Technical SEO is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience. Common tasks associated with technical SEO include the following: Submitting your sitemap to Google Creating an SEO-friendly site structure Improving your website’s speed Making your website mobile-friendly Finding … Read more

What Is Google AdSense? Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party Google ads on their sites.  Businesses pay to advertise through AdSense. And site owners get a piece of that revenue based on clicks or ad impressions.  This is what a Google AdSense ad can … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we … Read more

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it. If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this … Read more

Google Analytics metrics are quantitative measurements of data. For example, the “Users” metric shows the number of users that visited your website in a given time frame. That’s not the only metric Google Analytics measures:  Sessions Bounce rate New users Page views Avg. session duration Pages per session Conversion rate Metrics—along with dimensions—make up every … Read more

This week Semrush updated our Authority Score. We wanted to challenge ourselves and build a metric that would be the most resistant to spam and manipulation. We know that all domain authority metrics are inexact. Nevertheless, we tried hard to conduct a thorough study and compare our new score to similar scores on the market … Read more

Today we made a major update to our Authority Score (AS) metric that makes it easier to accurately benchmark a site’s reputability. Let’s talk about it.  The Challenge You need accurate metrics to find the best link building partnerships, and we want to help.  After conducting more than 30 interviews with our users and industry … Read more

A mobile app can help you earn revenue, engage with users, and increase brand awareness. However, millions of other apps in the app stores are trying to do the same. With this level of competition, you need to do something special to stand out so your intended user base can easily find your app. App … Read more

What Is an SEO Score? An SEO score is a metric that indicates how well your site performs when it comes to search engine optimization. The exact meaning of the metric may differ between various SEO tools. Commonly, the term “SEO score” describes a site’s overall technical SEO health. A typical SEO scoring example would … Read more