20 Types of Marketing to Grow Your Business in 2024

20 Types of Marketing to Grow Your Business in 2024

Businesses use marketing to promote their products, services, or brand. You can have diverse marketing objectives, from growing an audience to driving sales. But not all marketing channels work well for every business. Below, we’ll go through 20 of the most useful types of marketing for both B2B and B2C businesses. We’ll also cover examples … Read more

The Ultimate Guide for 2024

The Ultimate Guide for 2024

Why Is SEO Important for Higher Education? Higher education SEO is the process of improving college and university website visibility in search engines. An effective SEO strategy helps your institution see the following long-term benefits: Increased online visibility: Many people use search engines to research colleges and universities. Optimizing your site for relevant keywords can … Read more

What It Is & How to Boost Your Score

What It Is & How to Boost Your Score

What Is Google PageSpeed Insights? Google’s PageSpeed Insights (PSI) is a free tool that analyzes the performance of your webpages on mobile and desktop devices. And offers valuable metrics (known as the Core Web Vitals) to assess the quality of the user experience. The tool gives you a score between 0 and 100. A higher … Read more

Game-Changing tools for marketing tasks

Game-Changing tools for marketing tasks

Semrush Updates: Game-Changing AI Enhancement You Need to Try We’re leaning right into the power of AI to give you the best suite of tools to smash your marketing goals. Here’s a comprehensive look at the eye-catching improvements we’ve made recently, helping you with everything from strategy to content creation to AI assistance. We’ve added … Read more

The 6 Biggest SEO Challenges You’ll Face in 2024

The 6 Biggest SEO Challenges You’ll Face in 2024

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should … Read more

The Google Leak: insights and implications for SEO best practices

The Google Leak: insights and implications for SEO best practices

In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned captains by surprise. The recent Google API leak has sent such a shockwave through the SEO quadrant, igniting intense discussions and debates within the community. … Read more

What Is a Pitch Deck? An Overview + Examples

What Is a Pitch Deck? An Overview + Examples

A pitch deck can make a strong case for your business—if it’s well-executed.  In this guide, you’ll learn about the essential slides your presentation should include to impress investors. And get inspiration from seven pitch deck examples. Let’s get started.  What Is a Pitch Deck? A pitch deck is a presentation that founders use to … Read more

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