The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a … Read more

Google My Business (GMB), now called Google Business Profile (GBP), is a free tool that lets you control how your business shows up on Google Search, Google Maps, and Google Shopping. Adding relevant keywords to your Business Profile can make your business more visible and drive local search traffic to your website. Here’s how to … Read more

What Are ChatGPT Prompts? ChatGPT prompts are instructions or queries you enter into the artificial intelligence’s (AI) interface to get responses. A prompt consists of keywords and phrases meant to spark a reply. You feed ChatGPT a question or instruction and it will respond as though in a conversation. You can continue the conversation by … Read more

What Is Growth Hacking? Growth hacking tests various marketing techniques to identify rapid expansion opportunities.  In other words, you try different ideas quickly to see what works. Then you scale the ones that do and abandon those that don’t. This is how effective growth hacking strategies play out. For example, PayPal grew to over 100 … Read more

SEO doesn’t have to break the bank. Many free and affordable SEO services can help your small business succeed online. This article will review why you should invest in SEO and compare the costs of standard SEO services. We’ll also share essential and optional services to get you started.  Why Should Small Businesses Invest in … Read more

Social signals are not a Google ranking factor. But they can increase your brand’s visibility in search results, generate traffic to your website, and build brand awareness. This is why social media should be part of your overall marketing strategy. Do Social Signals Affect SEO? In 2015, Google’s John Mueller stated unequivocally that social signals … Read more

What is Ecommerce Marketing?  Ecommerce marketing uses promotional tactics to attract new customers to your store, convert them into paying customers, and encourage them to return for future purchases to increase retention. Ecommerce marketers use many channels to attract website visitors, including email and social media marketing, search engine optimization (SEO), and pay-per-click (PPC).  For … Read more

You may have heard content siloing recommended as an effective way to structure your site for search engines. But siloing, by its strictest definition, can actually limit your site’s performance and usefulness. In this article, we’ll explain silo SEO and how it works. Then we’ll cover why it’s not such a good idea and how … Read more

Search engine optimization (SEO) has the potential to drive valuable traffic and potential customers to your small business’s website. But it’s hard to compete against larger brands with more resources. The best SEO tools for small businesses can help you identify opportunities, roll out campaigns, and measure your performance. You can choose from a range … Read more