7 Steps to Create Search-Optimized Content

Search engine optimization (SEO) is a lot more than just writing. However, you can’t have SEO without writing. It’s a crucial aspect that helps you show up in the search results. But what is SEO writing? How do you write for search engines while still writing for the people who use them? Is there a … Read more

The SEO Process in a Nutshell (4 Steps)

Search engine optimization (SEO) is the practice of growing a website’s traffic from organic search results. Everyone can do it, and it offers virtually free traffic. But similar to many things in life, success lies in understanding the correct process and sticking with it. In this short article, I’ll try to distill the process of SEO into … Read more

Building an SEO Testing Mindset

SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do – but are we using this to the fullest? I’d argue no, and more than that I’d suggest that we – as an industry – have not adopted an … Read more

A Simple (But Complete) Guide

Making money via blogging is real. Whether you’ve just started a blog or have been running one for a while, implementing tried and tested tips can greatly help you increase your blogging income. And that’s what you came here for. But before that, here’s my story. I started blogging in 2012 (when “Blogspot” was a thing). Over … Read more

Changed Meta Descriptions to The On-Page H1 Plus a CTA.

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo.  First, we asked our Twitter followers to vote: Here’s what other SEO professionals have to share about this test: Vladimir Gertner, Senior Project … Read more