What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to tell you there’s so much more to them than that – if you’re willing to take just a few little steps. But first, some basics. … Read more

If you’re a site owner using WordPress, chances are you’re already using Yoast SEO to optimize it. But did you know that you can use Yoast to leverage the power of Semrush, without ever needing to leave your site editor? Below, we’ll show you how Semrush and Yoast SEO work together—and how you can use … Read more

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower … Read more

When it comes to acquiring high-quality backlinks, SEOs are always looking for new and innovative ways to land killer links that their competitors can’t easily replicate. Event link building is a unique way to do exactly that. Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding … Read more

Increasing social media visibility is a key concern for all brands. But, unlike other areas of marketing, there’s no rulebook to follow. In such a quickly evolving digital space, what was best practice just a year ago can seem hopelessly out of date.  In 2023, there are two key tactics to boosting your social media … Read more

Most speech recognition apps have no trouble transcribing a native speaker being recorded with a pro microphone in a quiet room. This isn’t a challenge. So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. How did they fare? Let’s find out. Otter was one of the … Read more

In her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all you can, but you’re still not ranking. Originally published in June 2016 this blog has been rewritten to include new … Read more

18NovNovember 18, 2021 Ways to Organize Website Content Explore these top 6 valuable ways to organize your website content to achieve potential enhancements and clients productively. Read More 05NovNovember 5, 2021 Build A Digital Marketing Team Build a great digital marketing team of specialists and marketers in … Read more