Overview & Tips for How to Write Effectively

Overview & Tips for How to Write Effectively

What Is Business Writing? Business writing is a type of professional communication that uses clear, concise language to convey information, provide education, persuade an audience, or achieve a specific goal in a business context. And can take various forms like proposals, reports, emails, press releases, and memos. Business writing relies on good grammar, punctuation, and … Read more

Local Business Listings: Top 30 Business Directories

Local Business Listings: Top 30 Business Directories

What Is a Local Business Listing Directory? A local business listing directory (also known as a “local business directory”) is any website that lists businesses based on their location.  A listing usually contains NAP (name, address, phone number) information, a basic description, a link to the business’s website, and customer reviews.  Like this: Benefits of … Read more

Bounce rate is the percentage of visitors who land on a page on your site, don’t engage, and leave.

Bounce rate is the percentage of visitors who land on a page on your site, don’t engage, and leave.

What Is Bounce Rate? Bounce rate is a metric that measures the percentage of unengaged sessions on your website or app. Meaning the session didn’t last longer than 10 seconds, trigger a conversion event, or include a second pageview or screenview.  It can help you understand how well your site or app attracts and retains … Read more

The 31 Best Marketing Apps for 2024

The 31 Best Marketing Apps for 2024

Here’s our list of the 31 best digital marketing apps around. These tools cover the full spectrum of marketing—from productivity and performance to SEO and design. Let’s get into it.  What to Look for in Marketing Apps There’s no shortage of marketing apps out there. But not all are suitable for your specific needs, goals, … Read more

15 Must-Watch AI Trends to Empower Your Business in 2024

15 Must-Watch AI Trends to Empower Your Business in 2024

The evolution of artificial intelligence (AI) has witnessed remarkable recent advancements that keep pushing the boundaries. Game-changing AI models like ChatGPT are clear proof of how AI technology is increasingly closing the gap between machine intelligence and human cognition. And of its unprecedented global impact across multiple industries. In this article, we explore 15 trends … Read more

Create a Marketing Campaign That Drives Results

Create a Marketing Campaign That Drives Results

What Is a Marketing Campaign?  A marketing campaign is a set of carefully planned activities with a clear goal, such as product promotion, audience education, or brand awareness.  Some campaigns run on a single platform, such as Instagram or TV. But more often, a business marketing campaign runs on multiple platforms simultaneously geared toward one … Read more

What They Are & How to Earn Them

What They Are & How to Earn Them

What Is a Featured Snippet? A featured snippet is a webpage excerpt that succinctly answers a searcher’s question. And is often featured at the top of search results in what’s frequently called “position zero.” Like this: They fall under the larger umbrella known as search engine results page (SERP) features—which are special results that stand … Read more

The Ultimate Guide for Better Local Rankings

The Ultimate Guide for Better Local Rankings

What Is the Google Local Pack? The Google local pack is a featured result in Google search that appears when a user makes a location-based search.  Typically, Google’s local pack shows a map of business locations and three prominent business listings. Along with essential details for each business like the name, address, phone number, and … Read more

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