How to Make Your Own FAQ Pages & 25 Examples to Get Started

An FAQ page answers frequently asked questions on your website.  Many businesses have them to help users understand their products and services. Your FAQ page may also include questions and answers about operating hours, return policies, payment options, or shipping information. Or how to solve common problems with your product or service. Here’s an example … Read more

A Different Way of Thinking About Core Updates

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. These days, Google algorithm updates seem to come in two main flavors. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be announced … Read more

How to Find Niche Keywords for SEO in 3 Steps

Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.  Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific … Read more

The Ultimate Guide in 28 Actionable Steps

WordPress is by far the most popular CMS (content management system) in the world.  It’s free. It’s open-source. And, above all: It’s SEO-friendly.  However, simply using WordPress won’t make your website rank No. 1 on Google. You still need to follow SEO best practices and—of course—provide real value to your visitors.  Below, we give you … Read more

Should You Buy Backlinks in 2022? It Depends

Link building is hard, time consuming, and often soul-destroying. This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money? Let’s take a look at the facts. Why buying backlinks is risky Google … Read more

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