What Is Googlebot & How Does It Work?

Googlebot is the web crawler used by Google to gather the information needed and build a searchable index of the web. Googlebot has mobile and desktop crawlers, as well as specialized crawlers for news, images, and videos. There are more crawlers Google uses for specific tasks, and each crawler will identify itself with a different string … Read more

How to Write a Press Release (+ Free Template)

A well-crafted press release can help relationship-building, manage a brand’s image, and improve SEO. Here’s everything you need to know about press releases, including a step-by-step guide to writing a good one: Press release template Do note our template is only a guide. Be sure to consult the style guide your company uses and tweak the … Read more

Black Friday E-Commerce – Trends and Results 2021

How does the intensive e-commerce campaign period around Black Friday affect business outcomes? With aggregated data from our customer base combined with global stats from this year’s holiday season, we were able to present interesting insights into trends and real KPI results. The story of Black Friday goes all the way back to 1950, but … Read more