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Every business needs a website. It’s often the first thing your potential customers see, so it’s important that it’s visually appealing.  A well-designed website invites customers to explore your products and services and ultimately make a purchasing decision.  However, you might not have the experience or time to design it yourself or the budget to … Read more

Use our free content strategy template to document your content marketing strategy.  You’ll develop a long-term plan tailored to your business needs, resources, and goals. So you can create effective content efficiently. Download the template. Then check out the instructions and content strategy examples below. How to Use the Content Strategy Template 1. Set Content … Read more

Web analytics tools allow you to collect, analyze, and report website data. If you’re a marketer or a business owner looking to improve your site, these are the kind of tools you need. There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on … Read more

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This … Read more

Increasing social media visibility is a key concern for all brands. But, unlike other areas of marketing, there’s no rulebook to follow. In such a quickly evolving digital space, what was best practice just a year ago can seem hopelessly out of date.  In 2023, there are two key tactics to boosting your social media … Read more

What Is a Nofollow Link? A nofollow link contains the nofollow (rel=”nofollow”) attribute.  The nofollow attribute tells search engines not to pass link equity (sometimes referred to as “link juice”) through the link. It means the linking website does not want to pass authority to the linked page.  Google introduced the nofollow attribute (also called … Read more

Discover the key SEO issues plaguing Apple.com and explore effective optimization tips to boost its traffic and enhance user experience. The post Apple com SEO Issues Traffic and Optimization Tips Nuogum appeared first on The Web Hospitality. Source link

Preparing for an SEO interview? Time to think about what questions you might get asked. In this post, we’ve compiled 58 common SEO interview questions. Plus, sample answers so you’re fully prepared for your upcoming SEO interview. Let’s dive in. SEO Interview Questions & Answers for Entry-Level and Junior SEO Roles The questions below will … Read more

Step back in time, and Google PageRank was the SEO metric that everyone talked about. An increase in your PageRank score was a great demonstrator that your SEO strategy (and, in particular, your link building strategy) was working.  Fast forward to today, and PageRank is rarely mentioned.  Not because it’s no longer important. But because … Read more

To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why.  Many people usually talk about key … Read more