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What Is a Keyword Strategy? A keyword strategy is a plan that defines the search engine queries you want to rank for, how you’ll try to rank for them, and in what order. Meaning it helps you prioritize keywords and target them effectively. And it’s distinct from keyword research While keyword research provides the data … Read more

If you want to find valuable keywords, you need to use keyword research tools. In this post, we’ll look at 18 of the best SEO keyword research tools (including some free options) to help you perform effective keyword research. Let’s start. Semrush’s Keyword Magic Tool is a powerful keyword research tool.  It draws from the … Read more

What Are Content Pillars for Social Media? Social media content pillars are key themes or broad topics that guide content creation efforts for your business’s social media profiles. They keep your content production focused, ensure consistency, and help you develop authority around relevant topics. We recommend selecting three to five content pillars. And any content … Read more

Online store visitors are expecting quick and seamless shopping experiences. Pages need to load fast. Checkout processes must be efficient. And products are expected to arrive in a matter of days. Delivering on these expectations can be challenging. But a strong technical foundation and optimized ecommerce architecture make it possible to satisfy shoppers and grow … Read more

This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out to over 100 … Read more

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two excellent conversations to tune into: I find it interesting to reflect that the leak was met with so much speculation, even to the point of … Read more

Targeting all the keywords you could potentially rank for probably isn’t feasible. Or a smart use of your resources.  Instead, you should compare keywords to identify those with the most potential for your SEO and paid search strategies.  In this guide, we’ll show you how to compare keywords using search volume, keyword difficulty, and other … Read more

What Is Brand Awareness? Brand awareness is the degree to which your target audience recognizes and remembers your brand and its products or services. It takes into account brand recognition, recall, and market dominance. Brand awareness can be broken down into two main categories: Aided awareness: The extent to which consumers can recognize a brand … Read more

Creating a high-quality blog post isn’t as simple as writing all the proper words. The way it’s formatted also makes a huge difference. But before we get into formatting details, let’s start with the basics.  What Is a Blog Post Format? A blog post format refers to the way you present your blog post’s ideas. … Read more

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it takes to get results? In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus … Read more