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WordPress plugins make your life easier by allowing you to add features to your website without learning to code or hire a developer. However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many … Read more
Every page on your website likely uses JavaScript. If you use Google Analytics, event tracking, or display ads, you’re already using JavaScript. But you can (and should) leverage it further to create great experiences for your users. Before you can do that, you need to understand what JavaScript is and what it’s used for. What … Read more
Just like social media itself, the world of influencer management is creative, fast-moving, and ever-changing. So it’s not surprising that we run into roadblocks once in a while. We asked you for the most common situations stymieing your influencer marketing strategy. These true-to-life scenarios (suggested by our community) make life harder both for you AND … Read more
If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point. That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks. How to … Read more
What Is Google’s Knowledge Graph? The Google Knowledge Graph is an enormous database of information. It enables Google to provide immediate and factual answers to search queries about real-world topics. These topics—also known as entities—may be people, organizations, places, events, things, animals, foods, abstract notions, concepts, etc. If you’ve ever googled something and received a … Read more
Regardless of size, location, or type, your business can benefit from SEO. And you can start doing effective SEO for a small business website today. Even with limited time and resources. Below, we’ve provided concrete, actionable steps to get you started with small business search engine optimization. What Is Small Business SEO? Small business SEO … Read more
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is … Read more
Keyword research is a three-step process: Find keyword ideas that people are searching for Check their ranking difficulty Figure out the best way to rank In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas. Just … Read more
Even if you’re familiar with Ahrefs, you probably use one or two tools on a daily basis. But there are more you’re missing out on. To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. 1. Browse the most popular search queries in … Read more
Here’s why many small businesses swear by SEO and make it a must in their marketing efforts. 1. Target the Right Audience SEO allows you to target people who may already be interested in what you’re offering. Since you’re offering them a solution, they’re more likely to click on your website and purchase your products … Read more