7 Easy SEO Tips for Small Businesses

7 Easy SEO Tips for Small Businesses

If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. 1. Claim and optimize your Google … Read more

A Comprehensive On-Page SEO Checklist for 2024

A Comprehensive On-Page SEO Checklist for 2024

If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results. Even better, many on-page improvements are super quick and easy to do. Follow this checklist for … Read more

How to Combine Strategies for Better Results

How to Combine Strategies for Better Results

Search engine optimization (SEO) and conversion rate optimization (CRO) focus on different website elements. But they are closely related.  SEO: A set of practices meant to increase a website’s visibility in search engines. And boost organic traffic. CRO: The process of optimizing a website to increase the percentage of visitors who take a desired action. … Read more

Trends in Content Localization – Moz

Trends in Content Localization – Moz

Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers, kofta, paneer, and rice bowls in an effort to appeal to people in a variety … Read more

8 Free SEO Reporting Tools

8 Free SEO Reporting Tools

There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report? In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC, is one of … Read more

Automated SEO Reporting (The Easy Way)

Automated SEO Reporting (The Easy Way)

If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how can you take the weight off your shoulders? By automating the repetitive bits. In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google … Read more

26 Types of Digital Advertising: The Ultimate List

26 Types of Digital Advertising: The Ultimate List

What Is Digital Advertising? Advertising is digital when you use online platforms to promote your products and services. Digital ads appear on search engines, social media, and websites. Unlike traditional advertising on TV, radio, or print, digital ads have the advantage of precise targeting. They also let you personalize ad content to fit your intended … Read more

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