Adding Unicode Characters to the Meta Description

Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: Here’s what other SEO professionals have to share about this test: Emily Lawrenson, SEO Content Writer at Qustodio: In this case, it’s not just characters that have … Read more

Brand Visibility

People tend to choose what is most familiar to us, even if we only do so unconsciously.  Which means that the more visible your brand, the greater is your ability to acquire and retain customers.  Many factors influence how a prospective customer or client chooses one brand over another, but one thing that inarguably matters … Read more

7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of

You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t … Read more

What Is a Digital Marketing Agency, and What Can They Do for Your Business?

With ecommerce, social media, and online shopping options becoming more and more available and attractive to the everyday consumer, it’s no wonder that digital marketing is becoming a growing, booming industry.  But there are so many different types of marketing available and numerous agencies that specialize in providing them. So how do you know which … Read more

Best Client Portal Software: How to Share Insights with Customers

Client relationships are the foundation of any business. Whether you’re creating content or delivering products, you must communicate with your audience to meet their needs. One way to strengthen client relationships is by working together during project development. Instead of explaining your progress, show them using client portal software. Client portal software gives you and … Read more