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Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo.  First, we asked our Twitter followers to vote: Here’s what other SEO professionals have to share about this test: Bostjan Tanko, SEO Specialist … Read more

Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page you can create that will naturally earn links better than others. In the SEO world, … Read more

What Are Rich Snippets? Rich snippets are Google search results that display extra data, like ratings or reviews.  Google pulls this data from special code (“structured data markup”) you can add to your webpage’s HTML. A typical Google search result looks like this: A rich snippet can look something like this:  In the second example, … Read more

Unless you’re a data scientist, it can be a tedious process to collect data. It takes even more time to analyze it to draw conclusions.  But what if you could do it in one click with our suite of tools? You could, for free, even.  Our suite of domain analytics tools can help you easily … Read more

What Is SERP Volatility? Volatility is defined as a liability to change, often unpredictably and for the worse.  SERP volatility (search engine results page volatility) measures the overall amount of change happening to search engine results. For SEOs, volatility is synonymous with stress and anxiety. A feeling that at any moment, all of your hard … Read more

Content marketing might seem like an ambitious strategy for a small business. But the numbers tell us it really is effective, no matter the size of your organization. In this guide, we’ll hear from various content marketing experts working with small businesses. We’ll also take a look at how to create and distribute effective content—based … Read more

Imagine you’re a coffee shop owner—let’s call it “Sunrise Joe.” You just opened, even though coffee joints seem to be on every corner.  The grand opening was thriving and full of new customers and coffee lovers. You gained a few followers on the social media channels you have set up. And yet, as time goes … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals … Read more

Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with? To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11 internet marketing strategies that work: Search engine optimization Content … Read more