Admin

Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in the U.S. and around 1.1K globally. It doesn’t seem quite like a $144M ARR business opportunity. And judging by search demand, it’s not something you’ll promote with SEO.  Yet, Zapier’s … Read more

Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: Here’s what other SEO professionals have to share about this test: Emily Lawrenson, SEO Content Writer at Qustodio: In this case, it’s not just characters that have … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill … Read more

People tend to choose what is most familiar to us, even if we only do so unconsciously.  Which means that the more visible your brand, the greater is your ability to acquire and retain customers.  Many factors influence how a prospective customer or client chooses one brand over another, but one thing that inarguably matters … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the … Read more

With ecommerce, social media, and online shopping options becoming more and more available and attractive to the everyday consumer, it’s no wonder that digital marketing is becoming a growing, booming industry.  But there are so many different types of marketing available and numerous agencies that specialize in providing them. So how do you know which … Read more

Client relationships are the foundation of any business. Whether you’re creating content or delivering products, you must communicate with your audience to meet their needs. One way to strengthen client relationships is by working together during project development. Instead of explaining your progress, show them using client portal software. Client portal software gives you and … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Introduction Expanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish your … Read more