Will Removing Many H1s Improve Clicks to Page?

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo.  First, we asked our Twitter followers to vote: Here’s what other SEO professionals have to share about this test: Bostjan Tanko, SEO Specialist … Read more

What Is Link Bait? 7 Successful Examples

Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page you can create that will naturally earn links better than others. In the SEO world, … Read more

What Are Rich Snippets (How Do You Get Them)?

What Are Rich Snippets? Rich snippets are Google search results that display extra data, like ratings or reviews.  Google pulls this data from special code (“structured data markup”) you can add to your webpage’s HTML. A typical Google search result looks like this: A rich snippet can look something like this:  In the second example, … Read more

Looking Into SERP Volatility with Semrush Sensor

What Is SERP Volatility? Volatility is defined as a liability to change, often unpredictably and for the worse.  SERP volatility (search engine results page volatility) measures the overall amount of change happening to search engine results. For SEOs, volatility is synonymous with stress and anxiety. A feeling that at any moment, all of your hard … Read more

11 Internet Marketing Strategies That Work

Internet marketing can seem quite daunting and complicated. There are so many possibilities. But which strategies should you start with? To help answer that, we’ve dissected internet marketing into its most basic strategies. We’ve also simplified them so you can get started right away. In this article, we’ll cover 11 internet marketing strategies that work: Search engine optimization Content … Read more