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Starting as the SEO Director role at Moz has been a bit daunting. As a search engine marketer, how can I add value to an organization that has been a thought leader in the search marketing space and built industry-defining SEO tools for over a decade? When taking on a new role or client — … Read more

Peer-to-peer lending eliminates the formal and complex aspects of traditional banking loans. P2P lending platforms directly connect lenders and borrowers, with all transactions completed easily online. Lenders invest initial capital into businesses and earn returns for every loan they make. These investment solutions generate higher returns than government bonds, traditional savings accounts, and certificates of … Read more

Tracking keyword rankings is an essential part of any SEO strategy and helps inform how changes you’ve made to your site have made an impact. No matter how many keywords you’re tracking it can be incredibly helpful to segment your data in various ways to monitor and compare groups of keywords. Within Moz Pro you … Read more

As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs think about! Ensuring your website is accessible to everyone may not be a direct ranking factor. Still, if you’re driving traffic to a website and the … Read more

If you manage marketing for a small business, you know that optimizing your material to attract traffic to your website can be a battle.  Without a strategy, it can be difficult for even the best content to rank at the top of a SERP. Fortunately, there are a few ways you can increase your chances … Read more

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Any time you have to present your SEO work to other departments or executives, you’re going to have different groups of stakeholders with different interests, so you need to approach them differently. To … Read more

Ahrefs offers a wide range of free SEO tools for digital marketers on a tight budget. In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure it’s in good shape, both from a technical and backlink standpoint. … Read more

Sometimes, all you need are ideas to get your creative juices flowing. So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a higher value to … Read more

Like any task in marketing, the best way to do competitor analysis is through a consistent and proven process. To study your competition and get ahead of them, you don’t need to reinvent the wheel, but you do need to do your due diligence.  We break down the process of analyzing your competition into five … Read more

You’re probably familiar with SERP features. We define them as any additional element on a search engine results page that adds something new to the typical format of a search result. With these special results taking over Google, do you know how they’re helping or hindering your competitors?  We’ve just updated the data in Organic … Read more