Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” … Read more

What makes one marketing podcast better than the next? Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable. To choose my favorites, I unearthed some marketing podcast playlists on Spotify, then gave each of them a listen. I also tuned in to popular series, such as Neil Patel’s Marketing School, … Read more

What is Keyword Difficulty? Keyword difficulty is a metric that measures the effort it would take for your content to rank on the first page of Google for a certain keyword. In other words, if a keyword is difficult, then it would require a lot of time and attention on your part to see results.  … Read more

Pogo-sticking is an SEO term used to describe a situation where a searcher quickly navigates back and forth between pages in search results. It’s a situation dreaded by some SEOs. They believe this user behavior is tracked by Google and results in websites being penalized. But is Google actually penalizing pogo-sticking? And should you really … Read more

Looking to dive into the world of technical SEO? Then this is the beginner’s guide for you. In this article, we will cover:  What technical SEO is  Website creation  HTML, JavaScript, and CSS (programming languages)  Crawling, rendering, and indexing (how Google organizes itself)  Page speed  User-friendly sites  Thin/duplicate content  Canonical tags  Hreflang tags Read on … Read more

E.A.T. Criteria The EAT criteria is an anagram that stands for what algorithm Google uses to rate the content you put out and the quality of the webpage. The concept comes from Google’s Search Quality Rater guidelines, and it became well known after the Medic Update in August 2018. Expertise.Authoritativeness.Trustworthiness. Let’s break it down to … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear directly from localism advocates … Read more

Whether you’re a small business owner or run a Fortune 500 company, SEO has an enormous impact on the success of your business. Your SEO strategy determines how easily your target customers can find you. Given that 75% of internet users don’t even look past the first page of search results, that’s no easy task. … Read more

We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read the article to find out. Source link

Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data.  Click on the whiteboard image … Read more