Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best … Read more

The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather … Read more

Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner, 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest … Read more

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Getting the right goods to the right place, at the right time, and in the right condition is a crucial prerequisite for running a successful business. But how is it supposed to happen if … Read more

Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. In … Read more

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, … Read more

Illustration by Laetro The use of images in your blog posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from … Read more

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Why is time tracking still a source of stress for employees, supervisors, and management? There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit … Read more

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads … Read more

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best web hosting service for most people is Dreamhost or Hostinger. Looking for a hosting solution for your website? … Read more