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What Is Image SEO? Image SEO refers to the optimization of images to get more traffic from search engines. For example, optimizing for image SEO can help your site rank higher on Google Images. As you can see below, Semrush ranks second in Google Images for “ecommerce keyword research tool:” Image SEO can also improve … Read more

Broken link building is one of the most popular link-building tactics around. It’s the fifth most widely used tactic according to Aira’s annual state of link building report, which crowdsources opinions from over 250 digital marketing professionals. But it’s not entirely foolproof, and there’s some nuance to doing it well. In this guide, you’ll learn how … Read more

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting people who are exactly searching for your business? Naturally, you can optimize your website for … Read more

Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for … Read more

Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen version is canonical, and ranking signals like links will consolidate to that page. This process is sometimes referred to as standardization or normalization. According to … Read more

Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we suggest you start here or request a demo.  First, we asked our Twitter followers to vote: Here’s what other SEO professionals have to share about this test: Bostjan Tanko, SEO Specialist … Read more

Not every page on your website will earn you backlinks. That is one of the many reasons why link building is hard. Pages need links to rank. Yet not all pages will earn them. But there is a certain type of page you can create that will naturally earn links better than others. In the SEO world, … Read more

What Are Rich Snippets? Rich snippets are Google search results that display extra data, like ratings or reviews.  Google pulls this data from special code (“structured data markup”) you can add to your webpage’s HTML. A typical Google search result looks like this: A rich snippet can look something like this:  In the second example, … Read more

Unless you’re a data scientist, it can be a tedious process to collect data. It takes even more time to analyze it to draw conclusions.  But what if you could do it in one click with our suite of tools? You could, for free, even.  Our suite of domain analytics tools can help you easily … Read more

What Is SERP Volatility? Volatility is defined as a liability to change, often unpredictably and for the worse.  SERP volatility (search engine results page volatility) measures the overall amount of change happening to search engine results. For SEOs, volatility is synonymous with stress and anxiety. A feeling that at any moment, all of your hard … Read more