SEO

Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, it’s good to understand one of the most important concepts … Read more

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. … Read more

Get ready for another release of Yoast SEO! Our team has been working hard to bring you new features, enhancements, and bug fixes that help improve Yoast SEO. In Yoast SEO 20.6, we’re introducing a readability assessment that helps you avoid using center-aligned text in your content. Plus, we have other upgrades that enhance your … Read more

YoastCon 2023 is right around the corner and we can’t wait for you to hear from our fantastic lineup of speakers. They will be sharing their expertise on a range of topics to help take your digital marketing to the next level. Will you join the greatest experts in the world of SEO on Thursday, … Read more

A few weeks back, CloudFest organized its yearly Hackathon and Yoast was proud to be a partner and sponsor for this edition. During this event, developers and other web professionals from around the globe came together to solve some real-world problems. While having lots of fun! Of course, we couldn’t sit back and just enjoy … Read more

It is with mixed emotions that we say goodbye to Marieke van de Rakt, who has decided to leave Yoast. Everyone at Newfold Digital and Yoast will miss her dearly, and we want to thank her for all the wonderful things she has done over the years. She’s played a pivotal role in shaping the … Read more

Web sustainability is a huge topic and covers a lot of aspects, from technical details to design and the way you organize your content. Why is it such an important topic? Because climate change is a serious threat and can no longer be ignored. All of us need to work together to do everything we … Read more

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is … Read more

Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb … Read more

Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem … Read more