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Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25 years ago with AltaVista. GoTo.com taught Google how to monetize search results back in 1998, and for about a quarter century, that’s been the dominant … Read more

Nowadays, an influencer marketing strategy isn’t a case of “maybe”, it’s a case of “when”.  In fact, 93% of marketers have used an influencer marketing strategy at some point, precisely due to the value that it brings to brands. Not to mention, the industry was valued at $16.4 billion last year, and brands are increasingly … Read more

Promoting a product while low on cash—every company goes through this phase. But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to promotion tactics you can use … Read more

Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages: Top of the funnel (TOFU) Middle of the funnel (MOFU) Bottom of the funnel (BOFU) Today, we’ll be talking about top-of-the-funnel marketing. What is top-of-the-funnel … Read more

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search is the primary driver of website traffic Look at these SEO stats: 53.3% of all website traffic comes from organic search. 92.96% of global traffic … Read more

As a former Senior Account Manager for Semrush, I worked with dozens of people to integrate API. Individuals and companies that offer free tools bring new creative ways to access Semrush data and are a critical part of growing the user community. What’s been missing — and what I’m now providing for free — is … Read more

Have you ever conducted an ecommerce website audit? Do you want to become a pro at it? For an ecommerce business, auditing is the most important thing. Audits help to get an overview about the performance of the business as well as detailed insights on a number of issues. Website auditing helps you spot the … Read more

In the realm of PR outreach, probability theory has little to do with the outcome. You can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. Databox surveyed PR professionals and found that for the majority of PR pros only 10% of … Read more

When I ask people why they’re not active on LinkedIn, I get the same responses repeatedly. LinkedIn is boring and intimidating.  I don’t know what to say.  I tried LinkedIn for a few weeks and barely got any bite.  Nobody reaches out to ask about my services.  LinkedIn is for “serious people,” not for me. … Read more

Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts. A recent CMO Survey found that an astonishing 65% of marketers can’t quantitatively demonstrate the impact of their marketing. Image Source  … Read more