Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to focus on in order to achieve the desired results. For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI … Read more

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful due … Read more

SEOs have been trying to outsmart Google for as long as it has existed. Sometimes, they win; other times, their attempts fail. Here are 10 extraordinary examples of websites that failed to fool Google.  At its peak, on August 19, 2022, Ahrefs reported that Conch House received an estimated 6.7M organic traffic. Key stats  2,794,551 … Read more

What Are Sessions in Google Analytics? A session in Google Analytics (GA) is a period of time in which a user interacts with your website.  When a user first lands on your website, they start a session.  GA records the actions they take during this visit (called “hits”) as part of that session.  When the … Read more

To attract customers from certain geographic locations with organic search, you’ll need to start implementing SEO for multiple locations. But how exactly can you do this? Let’s get started. Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular … Read more

Link building is hard work. Landing top-quality links takes a lot of time. Unless you have a dedicated in-house team of link builders, acquiring the links you need can be difficult, especially if you have more than one site you’re working on. So if you’re a busy business owner or an SEO with multiple clients, … Read more

So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry.  Content marketing is based on creating, publishing, and distributing content to a specific target audience. Online content marketers are the people who help plan, create, and publish this … Read more

What Is JavaScript SEO? JavaScript SEO is a part of technical SEO that focuses on making websites built with JavaScript easier for search engines to crawl, render, and index.  Common tasks include the following:  Optimizing content injected via JavaScript Correctly implementing lazy loading  Following internal linking best practices Preventing, finding, and fixing JavaScript issues And … Read more

What Is Guest Posting? Guest posting (or guest blogging) is a marketing tactic that involves writing articles for other websites in order to promote your brand. Here is a guest post example that Semrush’s Marcus Tober contributed to Adweek: Sharing your expertise with relevant audiences can help you: Build your personal profile Raise brand awareness … Read more

What Is SEO Ranking? SEO ranking (or SEO search ranking) refers to a page’s position in the search engine results.  For example, here are Google’s top search results for the keyword “best gaming chairs:” One of PC Gamer’s pages holds the No. 1 organic (non-paid) result. This means PC Gamer has the number one SEO … Read more