Online store visitors are expecting quick and seamless shopping experiences. Pages need to load fast. Checkout processes must be efficient. And products are expected to arrive in a matter of days. Delivering on these expectations can be challenging. But a strong technical foundation and optimized ecommerce architecture make it possible to satisfy shoppers and grow … Read more

This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out to over 100 … Read more

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two excellent conversations to tune into: I find it interesting to reflect that the leak was met with so much speculation, even to the point of … Read more

Targeting all the keywords you could potentially rank for probably isn’t feasible. Or a smart use of your resources.  Instead, you should compare keywords to identify those with the most potential for your SEO and paid search strategies.  In this guide, we’ll show you how to compare keywords using search volume, keyword difficulty, and other … Read more

What Is Brand Awareness? Brand awareness is the degree to which your target audience recognizes and remembers your brand and its products or services. It takes into account brand recognition, recall, and market dominance. Brand awareness can be broken down into two main categories: Aided awareness: The extent to which consumers can recognize a brand … Read more

Creating a high-quality blog post isn’t as simple as writing all the proper words. The way it’s formatted also makes a huge difference. But before we get into formatting details, let’s start with the basics.  What Is a Blog Post Format? A blog post format refers to the way you present your blog post’s ideas. … Read more

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it takes to get results? In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus … Read more

What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. And building it through high-quality content is a powerful way to establish your expertise and credibility on subjects relevant to your business.  This helps with earning your target audience’s trust, improving your search engine rankings, and possibly driving … Read more

Your website almost certainly operates via a content management system (CMS). That’s a software platform for creating, managing, and publishing digital content. And there may come a time when your existing CMS simply doesn’t cut it anymore. Perhaps it’s not performance-friendly, doesn’t scale well, or is simply too expensive. When this happens, it’s often wise … Read more

What Is a Value Proposition?
 A value proposition is a statement that details why customers should buy your product or service. In a sentence or two, it conveys: Your brand’s key features and benefits  How you differ from competitors  How you’ll solve customers’ problems It’s like saying “Here’s what our company does and why we’re … Read more