5 Powerful Marketing Activities: Lessons From Successful Brands

Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate these activities “as they are” because their effectiveness depends on how they’re applied and to which market. Yet there are some activities that seem to … Read more

How Contextualizing Topics can Lead to Press-worthy Content for Your Brand

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. More brands than ever are investing and producing quality journalism to drive their earned media strategy. They recognize that it’s a valuable channel for simultaneously building authority while finding and connecting … Read more

HTTP Status Codes: The Complete List

HTTP status codes are server responses to client (typically browser) requests. The status codes are found in the server response. They include a three-digit number and usually have a description of the status. Specifications and their functionality are defined by the World Wide Web Consortium (W3C). The status codes are how your client and a … Read more

The 12 Best Competitive Intelligence Tools for Market Research

For businesses of all sizes, good competitive intelligence is crucial for success. Business owners and marketers need to understand the competition, stay ahead of industry trends, and adapt quickly as markets shift.  Conducting custom market research or purchacing quality market intelligence software can be prohibitively expensive. And cheaper options, like “state of the industry” reports, … Read more