Local Search Developments From Q2 2024

Local Search Developments From Q2 2024

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two excellent conversations to tune into: I find it interesting to reflect that the leak was met with so much speculation, even to the point of … Read more

7 Ways to Compare Keywords to Choose the Right Ones

7 Ways to Compare Keywords to Choose the Right Ones

Targeting all the keywords you could potentially rank for probably isn’t feasible. Or a smart use of your resources.  Instead, you should compare keywords to identify those with the most potential for your SEO and paid search strategies.  In this guide, we’ll show you how to compare keywords using search volume, keyword difficulty, and other … Read more

The 9 Metrics That Matter

The 9 Metrics That Matter

What Is Brand Awareness? Brand awareness is the degree to which your target audience recognizes and remembers your brand and its products or services. It takes into account brand recognition, recall, and market dominance. Brand awareness can be broken down into two main categories: Aided awareness: The extent to which consumers can recognize a brand … Read more

7 Tips to Boost Engagement

7 Tips to Boost Engagement

Creating a high-quality blog post isn’t as simple as writing all the proper words. The way it’s formatted also makes a huge difference. But before we get into formatting details, let’s start with the basics.  What Is a Blog Post Format? A blog post format refers to the way you present your blog post’s ideas. … Read more

What is Topical Authority? (+ How to Build It)

What is Topical Authority? (+ How to Build It)

What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. And building it through high-quality content is a powerful way to establish your expertise and credibility on subjects relevant to your business.  This helps with earning your target audience’s trust, improving your search engine rankings, and possibly driving … Read more

The Complete Guide to a Successful CMS Migration [+ Checklist]

The Complete Guide to a Successful CMS Migration [+ Checklist]

Your website almost certainly operates via a content management system (CMS). That’s a software platform for creating, managing, and publishing digital content. And there may come a time when your existing CMS simply doesn’t cut it anymore. Perhaps it’s not performance-friendly, doesn’t scale well, or is simply too expensive. When this happens, it’s often wise … Read more

How to Write a Value Proposition (+ Examples)

How to Write a Value Proposition (+ Examples)

What Is a Value Proposition?
 A value proposition is a statement that details why customers should buy your product or service. In a sentence or two, it conveys: Your brand’s key features and benefits  How you differ from competitors  How you’ll solve customers’ problems It’s like saying “Here’s what our company does and why we’re … Read more

What It Is & How to Do It

What It Is & How to Do It

What Is a Keyword Gap Analysis? A keyword gap analysis involves comparing your website’s keyword rankings with your competitors’. And identifying the relevant keywords they rank for that you don’t. This process also helps you uncover keywords they’re outperforming you for. A keyword gap analysis is important in building a comprehensive SEO strategy. Because it … Read more

How to Master CPA Marketing in 2024

How to Master CPA Marketing in 2024

Looking for a low-risk and cost-effective way to drive conversions for your business?  Maybe you’re an influencer or publisher and want to better capitalize on your ability to get results for advertisers. Either way, cost-per-action (CPA) marketing could be for you. We’ll cover what CPA means, how it works, and outline some best practices to … Read more

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