Benchmarking SEO: Do a competitive analysis

Benchmarking SEO: Do a competitive analysis

Ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then it might be smart to do a quick competitive analysis. Because in most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better. Luckily, if you … Read more

A Beginner’s Guide to RFPs in Marketing

A Beginner’s Guide to RFPs in Marketing

A request for proposal (RFP) in marketing is an efficient way of finding the expert help you need to grow your brand. Without one, it’s easy to pick the wrong digital marketing agency partner and get stuck paying for services that don’t benefit your business. In this article, you’ll learn what an RFP in marketing … Read more

How To Get Buy-In by Setting Strategic Content Marketing Goals

How To Get Buy-In by Setting Strategic Content Marketing Goals

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find … Read more

What They Are & How to Use Them

What They Are & How to Use Them

What Is an A Href Link? An “a href link” (or “href link”) is HTML code that uses an <a> tag and href attribute to create a clickable hyperlink.  For example, this href link creates the hyperlink “Semrush”: <a href=”https://www.semrush.com/”>Semrush</a> There are other types of HTML links (e.g., the <link> tag). And other ways to create … Read more

How to Check Website Traffic (+ Increase It)

How to Check Website Traffic (+ Increase It)

Website traffic is the lifeblood of many online businesses. But how do you actually check it? And most importantly, how do you improve it to grow your business? That’s what this guide is all about. In this post, we’ll cover how to check your and your competitors’ website traffic. As well as tips for improving … Read more

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