A request for proposal (RFP) in marketing is an efficient way of finding the expert help you need to grow your brand. Without one, it’s easy to pick the wrong digital marketing agency partner and get stuck paying for services that don’t benefit your business. In this article, you’ll learn what an RFP in marketing … Read more

Social media is a powerful marketing tool for real estate firms because it helps you reach a wide audience, engage with potential clients, and get leads.  Use this guide to learn real estate social media content ideas that’ll help grow your business.  Pro tip: Use a social media management tool such as Semrush Social Media … Read more

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey. Some find … Read more

What Is an A Href Link? An “a href link” (or “href link”) is HTML code that uses an <a> tag and href attribute to create a clickable hyperlink.  For example, this href link creates the hyperlink “Semrush”: <a href=”https://www.semrush.com/”>Semrush</a> There are other types of HTML links (e.g., the <link> tag). And other ways to create … Read more

Website traffic is the lifeblood of many online businesses. But how do you actually check it? And most importantly, how do you improve it to grow your business? That’s what this guide is all about. In this post, we’ll cover how to check your and your competitors’ website traffic. As well as tips for improving … Read more

You don’t have to be a dedicated news site to appear on Google News channels. But you need to follow specific search engine optimization methods to be in with a chance. In this article, you’ll learn where Google News stories feature and how algorithms select them. Then we’ll cover seven Google News SEO tactics to … Read more

Keyword match types affect which search queries your ads show for in Google. But they don’t play a role in organic rankings. Here’s what you need to know for your PPC and SEO campaigns: What Are Keyword Match Types in Google Ads? In Google Ads, the keyword match type determines the scope of search queries … Read more

If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come to the right place. This is where you discover a way to know how you stack up against your competitors so you can at least give yourself a fighting chance out there.  Not only can … Read more

Content is a vital part of most marketing strategies.  But without the right tools, trying to create compelling, effective content can feel like a slow and frustrating game. One that eats into time and money better spent on more efficient strategies. In this article, you’ll learn about the best content marketing solutions for creating an … Read more