Guide to Building a Great Website

4. Customize Your Website

At this point, your website is alive and kicking but pretty much bare. The customization process involves choosing themes, adding a logo and sidebar, alongside, content pages.

The theme of your website is its overall look, feel, and style. It’s inclusive of elements such as the color scheme, layout, and style entities such as fonts.

In essence, the theme of your website is considered a direct representation of your brand. WordPress themes are out-the-box design packages that can change the entire appearance of your website.

Moreover, the themes are interchangeable- meaning that you can switch from one theme to another theme easily. There’re an innumerable amount of both free and paid WordPress themes available on the internet.

If you are interested in a free theme, it is advised to head over to the official theme directory at

For starters, Neve is a versatile theme that is highly recommended. It has got a handful of starter sites that have design packages for various niches and types of websites.

Neve offers well over 20 free designs that cover website niches ranging from restaurant, music, fitness, wedding, eCommerce to photography, and more.

By definition, a logo is a symbolic design for a brand that identifies its products/services.

It helps increase brand recognition and also contributes towards helping existing customers and target market(s) recognize your brand wherever they are. You can find some tools that’ll help you create your logo here.

To further enhance brand identity on your website, consider changing the color scheme and fonts. A color scheme is a combination of colors that relate to your brand.

Fonts are a collection of alphabetical (lowercase and uppercase) and numerical characters that have got a similar design. The characters are also inclusive of punctuation marks and symbols.

Customizing the color scheme and fonts on your website will make your website’s appearance more unique and in tune with your overall brand identity.

Website Templates

A sidebar is a user interface element on a website, which displays a list of choices. It commonly appears as a column on the left side but can appear on the right side of a website as well.

They usually contain links to the main sections of a website. Sidebars serve the purpose of increasing user experience by simplifying navigation.

The pages of your website to include the following:

– Home- usually the first page that a visitor will see upon entry into your website.
– About -offers information about the brand and products/services.
– Contact- this page should feature contact information such as emails and telephone numbers.
– Blog – this page is not necessarily mandatory but highly recommended. It can be used for company news and announcements.
– Services – if you’re having a business website, this page should be used to showcase your services.
– Shop – this page should be available if you want to run an eCommerce store.

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