The 31 Best Marketing Apps for 2024


Here’s our list of the 31 best digital marketing apps around.

These tools cover the full spectrum of marketing—from productivity and performance to SEO and design.

Let’s get into it. 

What to Look for in Marketing Apps

There’s no shortage of marketing apps out there. But not all are suitable for your specific needs, goals, and budget.

Here are some factors to consider: 

  • Budget: How much are you willing to spend on a marketing app? Compare the costs and benefits of different apps. And choose ones that fit your budget. 
  • Needs: What are your marketing goals and challenges? Consider what kinds of apps have the features and functions you need.
  • Bottlenecks: Where are the gaps and inefficiencies in your workflow? Do you waste time on repetitive tasks, manual processes, or complex tools? Look for apps that streamline your work and save you time and energy.
  • Resource expenditure: How much time and money do you spend on marketing? What are your team size, budget, and time constraints? Choose apps that match your resources and optimize your return on investment (ROI).

And check out other users’ reviews and ratings. Or test the app yourself to see if it meets your expectations. 

The best marketing apps are the ones that work for you.

Why Should You Use Marketing Apps?

Using marketing apps effectively can help you achieve your marketing objectives and grow your business. 

Let’s explore some of the specific benefits:

  • Manage campaigns from anywhere. Create landing pages, send newsletters, monitor analytics, and more from your phone or tablet. This is flexible and convenient. Especially if you work remotely or travel a lot.
  • Automate tasks and workflows. Streamline processes and eliminate manual work. Use apps to schedule social media posts, segment subscribers, or trigger messages based on user behavior.
  • Access various features and functionalities. Pick from hundreds of apps that specialize in different channels, industries, or solutions. Mix and match apps to create your own marketing stack.
  • Measure and improve performance. Track metrics, test ideas, and generate reports to optimize your strategy and tactics. Make smart decisions and increase your ROI.

With that, here’s our list of the best marketing apps:

Marketing Productivity Apps

Marketing productivity apps are designed to help you and your team work smarter—not harder. 

Whether it’s project management, content production, or tracking results, there’s an app for that. 

Trello

Trello is a Kanban-style project management tool that lets you create boards, lists, and cards to visualize and manage your work in real time. 

Blog editorial calendar created in Trello's board

You can collaborate with your team, assign tasks, set deadlines, add attachments, and connect it to other apps and tools you already use.

If you’re looking for a simple and effective way to organize your work, Trello might be the app for you. 

Features

  • Unlimited cards, activity logs, and Power-Ups (integrations and features)
  • Built-in automation with Butler, Trello’s no-code automation tool
  • Adjustable views (for paid users) to see projects from different perspectives
  • Mobile and desktop apps
  • Mobile device management to gain greater control over security

Availability

You can access Trello from any web browser or download the app for iOS and Android devices. You can also install the desktop app for Windows and Mac.

Pricing

Trello offers a free plan and three paid plans—pricing starts at $5 per user per month. The free plan limits you to 10 boards but includes unlimited cards, activity logs, and Power-Ups. 

Monday.com

Monday.com is a work operating system (Work OS) that allows you to create and customize any type of workflow or project—from marketing campaigns and sales pipelines to software development and customer support. 

Monday.com page

Monday.com lets you connect and automate your processes, collaborate with your team, and track your progress.

Features

  • Create and customize any type of board
  • Automate repetitive tasks and workflows with no-code automation
  • Integrate with hundreds of apps and tools, such as Gmail, Slack, Zoom, and Semrush
  • Manage your team’s workload, time tracking, and budget
  • Visualize and analyze your data with dashboards and charts

Availability

You can access Monday.com from any web browser or download the app for iOS and Android devices. You can also install the desktop app for Windows and Mac.

Pricing

Monday.com offers a free plan and three paid plans: Basic, Standard, and Pro. The Basic plan starts at $9 per user per month.

Google Calendar

Google Calendar is one of the most popular and versatile online calendar apps that helps you manage your personal and professional schedules. 

You can create and share events, invite guests, set reminders, and sync your calendar across multiple devices and platforms. 

Google Calendar landing page

Google Calendar also integrates with other Google apps and services (such as Gmail, Google Docs, and Google Assistant) to make your life easier and more productive.

Features

  • Create and customize multiple calendars for different purposes and audiences
  • Share your calendar with others and control their access and permissions
  • Add events from your email, web, or mobile app with smart suggestions and shortcuts
  • Set reminders and notifications to stay on track and never miss a deadline
  • Use appointment scheduling to let others book time with you directly from your calendar

Availability

You can access Google Calendar from any web browser or download the app for iOS and Android devices. You can also use Google Assistant to create and manage events with voice commands.

Pricing

Google Calendar is free for personal use and comes with 15GB of storage space (for your entire Google Workspace account). 

If you need more storage or additional features, you can sign up for Google One Premium or a Paid Google Workspace account, which both offer different plans and prices depending on your needs.

Content Writing Apps

Content writing apps can help you brainstorm topics, write great headlines, polish your grammar, track performance, and more.

SEO Writing Assistant

Semrush’s SEO Writing Assistant is a tool designed to help you quickly create high-quality content that can outrank your competitors. 

Just paste, type, or import your text. And the tool analyzes your content in real time—providing suggestions on how to improve your readability, tone of voice, originality, and SEO. 

Content score widget in SEO Writing Assistant tool

It also has AI features to help you save time on writing, rewriting, or rephrasing text. 

"Smart Writer" AI section in SEO Writing Assistant

Features

  • Check your text for readability, tone of voice, plagiarism, and SEO optimization
  • Get instant feedback and recommendations based on the top-ranking pages for your target keywords
  • Use add-ons to optimize your text in Google Docs, WordPress, or Microsoft Word
  • Adjust the layout to suit your preferences

Availability

You can access SEO Writing Assistant through Semrush or use the add-ons for Google Docs, WordPress, or Microsoft Word. 

Pricing

You can get limited access to SEO Writing Assistant with a free Semrush account. But we recommend upgrading to a Pro plan

It costs $108.33 per month when you pay annually. And gives you access to dozens of other marketing apps.

ContentShake AI

ContentShake AI is a writing tool that helps you create unique, engaging, and optimized content for your website, blog, and social media channels. 

It combines AI and competitive data to help you generate content ideas, write faster and better, and publish content directly to your WordPress site. 

"Article improvements" section in ContentShake AI

You can use ContentShake AI to create content for any niche, topic, or keyword.

Features

  • Get personalized content ideas based on your business and relevant keywords
  • Write and edit your content with AI assistance, such as outline generation, text rewriting, and simplification
  • Optimize your content for readability, tone of voice, originality, and SEO performance
  • Generate social media posts that match your tone of voice

Availability

ContentShake AI is available on any web browser through Semrush’s App Center. 

Pricing

ContentShake AI offers a free and a paid plan

The free plan includes three articles per month, three topic ideas per week, and 30 AI features per month. The paid plan costs $60 per user per month and includes unlimited articles, 25 topic ideas per week, and unlimited AI features. 

Topic Research

Topic Research is a powerful Semrush marketing app that generates tons of ideas for high-performing content.

Enter a topic into the search bar, and the tool will generate cards with related subtopics. 

"Content Ideas" dashboard for "sleep" in Topic Research tool

If you click “Show more” on any card, it’ll show the most popular headlines, questions, and related searches for the subtopic.

Headlines, questions, and related searches shown for "brain waves" topic in Topic Research

Features

  • Discover the most popular and trending subtopics related to your starting keyword
  • Filter topics by their keyword difficulty (a measure of how hard it is to rank highly for a given term), monthly search volume, and SEO potential
  • See the top headlines and content examples for each topic
  • Enter a competitor’s URL to see what content they’ve created for your starting topic
  • Save your favorites and export them to a spreadsheet or Trello

Availability

You can access Topic Research inside Semrush. 

Pricing

Topic Research is available for all Semrush users, with limited searches for free users and those with a Pro plan. Guru and Business users have unlimited access. 

ChatGPT

ChatGPT is an AI chatbot that uses natural language processing to create human-like conversations. 

It can answer questions and assist you with tasks like writing code, solving math problems, writing scripts, generating art, summarizing text, drafting emails, and much more.

ChatGPT 3.5 landing page

ChatGPT uses a powerful natural language processing model called GPT-4 (on the paid plan), which can generate coherent and engaging copy on any topic. 

This means you can use it to draft and edit content, brainstorm ideas, get programming help, and learn about new topics.

ChatGPT's response to "Please help me brainstorm content ideas on the topic of sleep" prompt

Features

  • Unlimited messages, interactions, and history for all plans
  • Access to GPT-3.5 and GPT-4, two of the most advanced natural language models
  • Ability to browse, create, and use other GPTs (pre-trained models for specific tasks and domains)
  • Access to additional tools like DALL·E, Browsing, Advanced Data Analysis, and more
  • Data privacy and security options

Availability

You can access ChatGPT from any web browser or download the app for iOS and Android devices. 

You can also install the desktop app for Windows and Mac. Plus, you can also use the ChatGPT API to integrate it with your other applications and platforms.

Pricing

ChatGPT offers a free plan and three paid plans: Plus, Team, and Enterprise. 

The free plan includes unlimited messages, interactions, and history, and access to GPT-3.5. The Plus plan costs $20 per user per month and gives you access to GPT-4 and other features. 

Performance Analytics Apps

You can’t improve what you don’t measure. That’s why you need performance analytics apps for marketing. 

You can use them to monitor your KPIs, benchmark your competitors, and find new opportunities for growth. 

ImpactHero

ImpactHero is an AI-powered content analytics tool that helps you optimize your content strategy for different stages of the buyer’s journey.

It scans your content, identifies the most impactful pieces, and provides recommendations for improvement.

ImpactHero's dashboard

ImpactHero also makes it easy to identify where users are falling out of your funnel. So you can take steps to boost engagement and conversions.

Features

  • Break down your content by customer journey stages and see how each piece contributes to your business goals
  • Analyze your content’s engagement and conversion metrics to benchmark your performance
  • Get actionable suggestions for each page to boost traffic, engagement, etc.
  • Identify the best content formats and lengths for your audience and niche

Availability

You can access ImpactHero from any web browser.

Pricing

ImpactHero starts at $200 per month. You can try it for free. And unsubscribe at any time. 

Google Analytics

Google Analytics is a web analytics platform that gives you insight into your traffic and user engagement metrics. 

You can use it to understand how your customers interact with your website and/or app, what channels drive the most traffic and conversions, and how to optimize your campaigns.

Google Analytics's dashboard

Features

  • Collect, analyze, and visualize marketing data from various sources
  • Use predictive capabilities to anticipate future customer actions
  • Optimize marketing performance by integrating with Google’s advertising and publisher tools
  • Leverage privacy controls such as cookieless measurement and behavioral and conversion modeling

To learn more, check out our Google Analytics guide

Availability

You can access Google Analytics from any web browser. Or you can also use the Google Analytics app for Android and iOS to access your reports on the go.

Pricing

Google Analytics is free to use. 

Adobe Analytics

If you want to collect, analyze, and act on data from any digital point in the customer journey (not just website traffic), Adobe Analytics is the tool for you. 

It offers in-depth analysis, versatile reporting, and predictive intelligence that help you build better customer experiences.

Adobe Analytics landing page

Features

  • Build custom analysis projects with drag-and-drop components like data tables, visualizations, segments, and metrics
  • Automatically collect data from web and mobile to create customer profiles and understand the customer journey across channels
  • Measure the impact of paid, owned, and earned media on conversions to optimize investments
  • Create and compare different customer segments to find ways to deliver personalized experiences

Availability

Access Adobe Analytics from any web browser or via the mobile app to see dashboards on the go. 

Pricing

Adobe Analytics pricing and packaging varies depending on your data and business needs.

SEO Apps

SEO tools like these can help you with keyword research, link building, technical SEO, competitor analysis, content marketing, and more. 

Site Audit

Site Audit is a powerful tool that crawls your website and helps you find and fix over 140 technical site health and SEO issues. 

After you run an audit, you’ll see a dashboard with your site’s overall SEO health.

Like this:

An "Overview" dashboard in Site Audit tool

Head to the “Issues” tab. And you’ll get a list of all the issues it found sorted by severity: errors, warnings, and notices. 

"Issues" tab showing errors in Site Audit tool

Click “Why and how to fix it” to learn more about a particular issue and how to tackle it. 

Why and how to fix a slow load speed issue explained in Site Audit

Check out our guide on how to do an SEO audit to learn more. 

Features

  • Scan any website for over 140 technical site health and SEO problems
  • Prioritize your website issues based on severity, frequency, and impact
  • Compare crawls and track your progress over time
  • Integrate with Google Analytics and Google Search Console to get more insights
  • Generate and export custom reports for you or your clients

Availability

Site Audit is available as a web-based tool through Semrush.

Pricing

Site Audit is included in all Semrush plans. With a free account, you can crawl up to 100 pages per month. 

Upgrade to a Pro plan, and you can crawl 100,000 pages per month. This costs $108.33 per month if you pay annually.

On Page SEO Checker

On Page SEO Checker is a marketing app that analyzes your pages and provides a list of optimization ideas based on competitive data and best practices.

It can help you improve your pages’ content, user experience, chances of securing search engine results page (SERP) features, and more.

Once the tool analyzes your pages, you’ll see a dashboard like this:

Total ideas overview shown in On Page SEO Checker

There’s also a table with the top pages to optimize. 

These are based on the number of ideas, the amount of traffic potential, and how easy the changes are to implement. 

"TOP pages to optimize" table in On Page SEO Checker

Click the “# ideas” button in any row to see more details.

"9 ideas" button highlighted next to a page result

You’ll see the different optimization recommendations for that page, sorted by category. Plus information about how to fix them and why you should. 

Optimization recommendations shown for strategy, SERP features, and content in On Page SEO Checker

Features

  • Analyze any webpage for SEO factors across seven categories
  • Get a prioritized list of ideas
  • Compare your webpages with the top 10 organic competitors for each target keyword
  • Integrate it with Google Analytics, Google Search Console, and Semrush’s Site Audit tool to get more insights
  • Generate and export custom reports for you or your clients

Availability

On Page SEO Checker is available through Semrush. 

Pricing

On Page SEO Checker is included in all Semrush plans. A free Semrush account lets you do an analysis of your site based on 10 keywords. 

A Pro plan costs $108.33 per month if you pay annually. And will let you conduct an analysis based on 500 keywords. 

Keyword Magic Tool

Semrush’s Keyword Magic Tool is a comprehensive keyword research tool that helps you discover search term ideas for any topic, industry, or location. 

It also helps you analyze those keywords based on metrics like keyword difficulty, search volume, trend, and SERP features. 

Here’s how it works:

To start, enter a seed keyword (a broad keyword from your niche), choose your country, and click “Search.”

"dog food" keyword entered into the Keyword Magic Tool search bar

You’ll get a table with related keywords

A list of related keywords in Keyword Magic Tool

There are also several filters you can use to home in on the best keywords for your business. 

Keyword Magic Tool filters

To dive deeper, read our guide on how to do keyword research for SEO

Features

  • Explore a database of over 25 billion keywords across more than 140 geographic databases
  • Generate up to 20 million keyword ideas for a single seed keyword
  • Group your keywords into thematic clusters
  • Filter keywords to find the right ones for your niche
  • Export your keywords to other Semrush tools or as CSV and XLSX files

Availability

Keyword Magic Tool is available as a web-based tool via the Semrush platform. 

Pricing

The Keyword Magic Tool is included in all Semrush plans. A free account will let you run 10 keyword searches per day with a report limited to 10 results. 

Upgrading to a Pro plan costs $108.33 per month when you pay annually. And gives you up to 10,000 keyword results in your searches. Plus access to dozens of other marketing apps. 

Backlink Analytics is a tool that can analyze and track any website’s backlink profile. 

You can use it to monitor your own backlinks, compare yourself against competitors, or conduct a quick audit. 

Just enter your domain and click “Analyze.”

"apartmenttherapy.com" entered into the Backlink Analytics search bar

The tool will display a dashboard with a summary of your domain’s backlink profile. 

Including the number of referring domains, the total number of backlinks, an estimate of your monthly visits, an estimate of your organic traffic, and more. 

A dashboard with a summary of "apartmenttherapy.com" backlink profile

You’ll also get your domain’s Authority Score (a value representing how reputable your domain is). 

Authority Score widget in Backlink Analytics tool

To compare your profile against other profiles, add up to four competitors’ domains and click “Compare.”

Add competitors' domains to Backlink Analytics tool

Features

  • Explore a database of over 43 trillion quality backlinks for any website
  • Compare your backlink profile with up to four competitors side by side
  • Export your backlink data to CSV and XLSX files or create custom reports

Availability

Backlink Analytics is available through the Semrush platform.

Pricing

Backlink Analytics is included in all Semrush plans. You can tree it out with a free account or a seven-day trial. 

Paid plans unlock thousands of reports and results. And start at $108.33 per month if you pay annually. 

Google Search Console

Google Search Console (GSC) is a digital marketing app that allows you to monitor and troubleshoot your site’s performance on Google Search. 

You can use it to understand how your site is indexed and served by Google. And how to fix issues that might affect your rankings or user experience.

Core web vitals graph shown for mobile in Google Search Console

Features

  • See which queries bring users to your site
  • Submit sitemaps and individual URLs for crawling and indexing
  • Receive alerts and notifications when Google detects issues or violations on your site
  • Use the URL Inspection tool to see detailed information about your pages

To grasp the basics of GSC, read our Google Search Console guide

Availability

You can access Google Search Console from any web browser.

Pricing

Google Search Console is free to use. 

These social media marketing apps can help you reach new audiences, test new formats, and more. 

Semrush Social

Semrush Social is one of the best marketing apps for managing publishing, messaging, performance measurement, and more from a single place .

You can create, schedule, and post content on Facebook, X (formerly Twitter), Instagram, Pinterest, LinkedIn, and Google Business Profile. 

Scheduling a post in Semrush Social

You can also track and analyze your performance, monitor your competitors, and automate your reporting.

Published posts on Instagram overview in Semrush Social

Features

  • Create and share content across multiple social platforms
  • Add RSS feeds of your favorite blogs and share the content with just a few clicks
  • Use the Chrome extension to share any article or repost any X or Facebook post
  • Monitor your incoming messages and mentions from a centralized inbox
  • See how your social presence stacks up against your competitors at a glance

Availability

Semrush Social is available as a web app that you can access from any browser. 

Pricing

Semrush Social comes with a free seven-day trial via the Semrush Platform. Then, it’s an additional $29.99 per month.

Hootsuite

Hootsuite is a powerful platform for social media management that includes analytics capabilities.

It lets you create, schedule, publish, monitor, listen, and measure your social media content and ads across different networks and devices. 

Hootsuite dashboard

Image SourceHootsuite

You can use it to find ways to optimize your social media strategy, better connect with your audience, and boost your brand awareness and reputation.

Features

  • Quickly and easily see which campaigns drive the most leads and conversions
  • Compare performance against industry peers
  • Find the best times to post, based on when your audience is most active
  • Tailor every metric to your business goals
  • Analyze paid and organic posts side by side

Availability

Access Hootsuite from any web browser or via the Android or iOS app. 

Pricing

Hootsuite has a free 30-day trial and three pricing plans: Professional, Team, and Enterprise. 

The Professional plan costs $99 per month and offers management for 10 social accounts, unlimited post creation and scheduling, unlimited posts, and access to messages in one main inbox.

Reputation Management

Your online reputation can make or break your brand. So, consider these apps to boost your credibility, trust, and loyalty.

Listing Management

Semrush’s Listing Management helps users manage and distribute business information across various directories, such as Google, Yelp, Facebook, and others. 

It also allows you to monitor and respond to your customers’ reviews. And improve your local SEO.

Here’s how:

Just enter your business information, and the tool will distribute your data automatically to the most authoritative directories.

"Fix these to improve and expand your coverage" section in Listing Management

The “Review Management” tab lets you monitor your business reputation. And take quick action to maintain it. 

You’ll see all of your reviews across directories, starting with the most recent.

Like this:

"Review Management" dashboard in Listing Management tool

Features

  • Add your business name, address, phone number, and other details to over 70 directories for the U.S. and over 40 directories for other countries
  • Respond to reviews directly from the app, and use AI-generated suggestions to craft engaging replies
  • Optimize your Google Business Profile to attract more customers and increase your visibility in local search
  • Create reports about competitors’ Google reviews and see how their ratings and other metrics stack up against yours

Availability

Listing Management is available through the Semrush platform. 

Pricing

Listing Management is included in the Semrush Local add-on that can be purchased under a paid Semrush subscription. 

The pricing for the basic plan is an extra $20 per month per location. The Premium plan costs $40 per month per location and includes additional features.

Media Monitoring

Media Monitoring is an app that helps you track your brand mentions across the web and analyze them. 

It lets you see how your audience perceives your brand, find opportunities to build backlinks, and monitor your competitors’ PR activities.

Burger Kind overview dashboard in Media Monitoring app

Features

  • Monitor your brand, product, or industry across social media, news, blogs, podcasts, videos, and other websites
  • Analyze the sentiment, reach, and impact of your mentions
  • Find and connect with influencers who are talking about your brand and turn them into brand ambassadors
  • Discover unlinked mentions to request backlinks to boost your SEO

Availability

Media Monitoring is available as a web app you can access from any browser.

Pricing

Media Monitoring costs $39 per month and you can try it for free with a seven-day trial. 

Advertising Apps

If you have the budget for it, using advertising apps can boost your reach. 

Advertising Research

Semrush’s Advertising Research allows you to peek into your competitors’ paid search strategies. 

You can discover their keywords, ad copy, spend, and landing pages. And use this data to plan and optimize your own campaigns. 

Just enter any competitor’s domain, and you’ll see how many keywords they’re bidding on, how much paid traffic they’re likely bringing in, and the estimated cost of that traffic. 

Like this:

"Keyword," "Traffic," and "Total Cost" metrics for "nike.com" in Advertising Research tool

If you scroll down, a table shows exactly which keywords they’re ranking for on paid search. Along with useful information like ranking position, monthly search volume for the keyword, average cost per click (CPC), and the target URL. 

"Paid Search Positions" table in Advertising Research tool

You can also see examples of your competitor’s live ads in the “Ads Copies” tab. 

"Ads Copies" table in Advertising Research tool

Features

  • Access a suite of reports for competitive analysis that include both current and historical data
  • Identify the actual copy your competitors are using and the keywords they’re targeting
  • Monitor your rivals’ PPC activities, their ad spends and most profitable ad copy
  • View keywords and ad texts for over 100 countries, and in more than 20 languages

Availability

Advertising Research is available as a web app through the Semrush platform.

Pricing

Advertising Research is included in the free Semrush account (with limited access).

A Pro account costs $108.33 per month if you pay annually. And gives you access to dozens of other marketing apps. 

Google Ads is an online advertising platform that helps you reach potential customers across the Google ecosystem with search, display, shopping, video, and app ads. 

Google Ads overview graph

Google Ads lets you choose from multiple payment structures, depending on your goals and budget.

It can help you reach potential customers who are interested in your products or services. And measure your return on investment.

Features

  • Create and run ads on Google Search, YouTube, Gmail, Maps, and other destinations
  • Choose from various ad formats such as text, image, and video and customize them to match your brand and goals
  • Use Google’s smart bidding and targeting options to show ads to the right people at the right time and place—and maximize your results
  • Monitor campaign results and insights with real-time data and reports
  • Access free tools and resources to learn how to use Google Ads effectively to grow your business

To learn more, check out our comprehensive Google Ads guide

Availability

Google Ads is available as a web app on any browser. Or via the Google Ads mobile app for Android and iOS devices to manage your campaigns on the go.

Pricing

The Google Ads platform is free to use, but you do need to pay to run ads.

Google Ads uses a bidding system. And the actual cost depends on things like competition and the quality of your ad. 

Design Apps

Here are some of our favorite marketing apps for creating visuals, editing graphics, and working on collaborative designs:

Canva

Canva is a marketing application that helps you create stunning visuals for your marketing campaigns and projects. 

You can choose from thousands of templates or start from scratch. And customize your designs with your own images, fonts, colors, and other elements.

Building a design with Canva's template

Features

  • Design social media posts, logos, flyers, posters, and videos—no design skills required
  • Access a huge library of free and premium photos, icons, fonts, and graphics. Or upload your own.
  • Use drag-and-drop functionality, resizing, cropping, rotating, and other editing options to make your designs look perfect
  • Collaborate with team members, clients, or friends on designs. And leave feedback.
  • Print designs with high-quality paper and finish options

Availability

Canva is available as a web app you can access from any browser. You can also download the Canva mobile app for Android or iOS devices to design on the go.

Pricing

Canva has four pricing plans: Free, Pro, Teams, and Enterprise. The Free plan gives you access to over 250,000 templates, 5GB of cloud storage, and thousands of free photos and graphics.

Photoshop

Photoshop is the leading photo editing and graphic design software from Adobe. 

It allows you to create and edit images, graphics, and other types of art on desktop, web, and iPad. 

Photoshop's what's new page

Photoshop has basic features that make it easy to crop, resize, and retouch designs. But it also has more advanced tools and features like the ability to combine images, erase flaws, and blend colors.

Features

  • Apply countless tools to customize your images
  • Use generative AI features to make complex edits in a flash, such as expanding elements or adding new ones
  • Use animation, video, and 3D tools to create engaging and content
  • Apply changes to your image’s color, tone, contrast, and more with over 30 presets and filters

Availability

Photoshop is available with limited functionality as a web app. To take advantage of all it has to offer, you can download it as a desktop app for Windows and Mac devices and as an app for iPad.

Pricing

Photoshop plans start at $19.99 per month. And there’s a free trial for you to try it out. 

Figma

Figma is a collaborative design tool that allows users to create, share, and test designs for websites, mobile apps, and other digital products and experiences. 

Figma' user interface

It’s a popular marketing app because it’s easy for anyone involved in the design process to contribute and give feedback. To make better decisions faster.

Features

  • Work together with your team on the same file in real time
  • Create prototypes that allow you to test how users will experience your design
  • Let developers access a new space (Dev Mode), where they can see the design specifications and translate them into code
  • Create reusable assets to ensure standardization and save time
  • Brainstorm and plan projects in a collaborative online whiteboard (FigJam)

Availability

Figma is available for desktop (Windows and Mac), on any web browser, and mobile (iOS and Android).

Pricing

Figma has four plan options: Free, Professional, Organization, and Enterprise. 

The Professional plan starts at $12 per month and includes unlimited files, Dev Mode, team libraries, advanced prototyping, and more. 

CRM Apps

If you need to manage contacts, leads, and customers, you need a customer relationship management (CRM) system. 

And these CRMs are easy to use and powerful:

Semrush CRM

Semrush CRM is a client management tool that helps digital agencies, consultants, and freelancers work more efficiently and deliver better results. 

"Profile" dashboard in Semrush CRM

It allows you to manage all your client data, tasks, and reports in one place. And get insights about your prospects and leads.

"Projects" dashboard in Semrush CRM

Features

  • Create profiles for your clients and prospects. And add all the relevant data, such as contact info, project details, and notes.
  • Connect projects and reports from Semrush to each client and monitor the metrics 
  • Securely store up to 50GB of client-related files
  • Evaluate leads based on information about their development tools, security parameters, and more
  • Plan, prioritize, and manage tasks and activities with your team and clients

Availability

Semrush CRM is available via the Semrush platform.

Pricing

Semrush CRM is free, but some features require the Agency Growth Kit add-on (starting at an additional $69 per month). 

Zoho

Zoho CRM is an online CRM that helps users manage sales, marketing, and support activities in one platform. 

Org Overview dashboard in Zoho CRM

Image SourceZoho

Zoho CRM is known for being easy to use and offering flexible contracts. 

Features

  • Integrate it with over 500 applications that cover different business functions and needs
  • Speed up tasks and processes with Zoho’s AI and automation features
  • Collaborate with team members, clients, and partners on your projects and documents
  • Secure your data and privacy with Zoho’s robust security and compliance measures

Availability

Zoho CRM is available on any browser. Or as a mobile app for iOS and Android.

Pricing

Zoho CRM offers four different pricing tiers. The Standard plan starts at $14 per user per month (paid annually) and includes dozens of useful features. 

Zendesk Sell

Zendesk Sell is a CRM that helps businesses build lasting relationships with their customers and gain full visibility into their pipeline. 

It includes features like conversational AI to streamline communication and customized triggers to automate processes.

Zendesk Sell dashboard

Image Source: Zendesk Sell

Features

  • Connect with your customers via email, phone, chat, social media, and self-service portals
  • Sync your email and work more efficiently with alerts, templates, and automatic tracking
  • Build targeted prospect lists and create customized email sequences to automatically follow-up with leads
  • Forecast revenue growth to improve your sales strategy, planning, and team management
  • Create custom performance dashboards using drag-and-drop widgets

Availability

Zendesk Sell is available as a web-based platform that you can access from any browser. You can also use it as an app for iOS and Android.

Pricing

Zendesk Sell offers three pricing plans (starting at $19 per agent per month when paid annually) to suit different business needs and budgets. You can start with a trial to test the features and see how it works for you.

Salesforce

Salesforce is one of the world’s leading CRM marketing apps. 

It can help you connect with customers, grow your business, and work smarter—no matter your industry or how big your team is. 

Salesforce home dashboard

Image Source: Salesforce

It includes a built-in AI tool called Einstein that personalizes the customer experience while saving your team time.

Features

  • Manage contacts, leads, and opportunities in one place
  • Automate sales processes and workflows with triggers, actions, and approvals
  • Customize to fit your business needs and preferences
  • Use AI-powered features to boost sales team productivity and efficiency
  • Integrate with other Salesforce products and thousands of apps in the AppExchange 

Availability

Salesforce is available as a cloud-based platform from any browser or device. You can also download the app for iOS and Android. 

Pricing

Salesforce has many pricing options for different business sizes and needs. The Starter Suite is $25 per user per month. 

Email Marketing Apps

Email marketing is a powerful way to connect with your audience. You need one of these email marketing applications to help you create and send emails that work. 

Mailchimp

Mailchimp is an email marketing and automation platform that helps you create and send relevant emails to target audiences. And offers short message service (SMS) and multimedia messaging service (MMS) communications as an add-on. 

Mailchimp email builder

Mailchimp also has AI-powered tools to personalize your content, segment your audience, and provide recommendations to improve performance.. 

Features

  • Track email performance and engagement in one place
  • Automate email marketing with trigger-based actions
  • Customize email design and content with generative AI tools and adjustable templates
  • Segment your audience to deliver targeted messages
  • Integrate with other Mailchimp products and thousands of other apps

Availability

Mailchimp is available through any browser. You can also download the mobile app for iOS and Android devices.

Pricing

Mailchimp offers four plan options. Paid plans start at $13 per month and ramp up to $350 per month depending on the size of your email list and the features you need.

MailerLite

MailerLite is an easy-to-use email marketing platform that can also help you create landing pages, forms, websites and more. 

MailerLite's newsletter templates section

The email editor is available in three versions, making it suitable for beginners and email marketing pros. 

And it offers advanced features, 24/7 support, and integrations with other web apps.

Features

  • Create engaging, dynamic emails in minutes with the drag & drop email editor
  • Build stunning websites on your own and let your business shine
  • Grow your audience with highly-effective subscribe forms
  • Send perfectly-timed and targeted emails automatically
  • Sell ebooks, downloads, or whatever else will help your subscribers

Availability

Access MailerLite from any web browser. Or download the mobile app for iPad or iPhone. 

Pricing

MailerLite has a free plan that allows you to send up to 12,000 emails per month to 1,000 subscribers. 

If you need more features or subscribers, you can choose from the paid plans. Which start at $9 per month (paid annually). 

ActiveCampaign

ActiveCampaign is an email marketing, automation, and CRM platform that helps users create incredible customer experiences. 

It lets you connect and engage with leads and customers across multiple channels and touchpoints. 

Automations overview in ActiveCampaign

Image Source: ActiveCampaign

Features

  • Design and send beautiful, personalized emails with the drag-and-drop editor and pre-made templates
  • Build and optimize landing pages, forms, and pop-ups to capture and convert more leads
  • Automate marketing and sales processes with workflows, triggers, and actions
  • Integrate ActiveCampaign with over 940 other apps, such as Shopify, WordPress, Zapier, and more

Availability

You can access ActiveCampaign from any web browser. Or via the mobile app for iOS or Android.

Pricing

Active Campaign has four plans to choose from: Lite, Plus, Professional, and Enterprise. 

The Lite plan starts at $29 per month (paid annually) and allows you to send emails to up to 1,000 contacts. You can also get a free 14-day trial of any plan.

Get Unlimited Access to 55+ Marketing Apps

Finding the right combination of marketing apps will depend on your business, goals, and budget.

Some platforms make it easy by giving you access to dozens of apps all in the same place.

Semrush is officially one of the top marketing apps in the world today. 

Semrush profile and awards

And one Semrush account will give you access to over 55 tools and reports.

Plus, you can explore the Semrush App Center for additional marketing apps that cover an even wider range of marketing needs—from video rank tracking on YouTube to creating banners for social media.

Sign up for a free (forever) account. Or try a free seven-day trial of a Pro or Guru plan.



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