A. Technical SEO
As the name suggests, technical SEO includes a website’s technical aspects that enhance its search engine ranking and visibility.
It involves optimizing the website’s structure, speed, indexing, and other technical components to ensure that search engine crawlers can easily crawl and index the site’s pages.
Also, broken internal or external links on your site can have a negative impact on your SEO and cause a drop in rankings.
Luckily, there are tools like SEO checker that can provide an analysis report of your site’s SEO and assist you in identifying and resolving any link-related issues that may be hindering your website’s performance.
Additionally, it also involves ensuring that the website is mobile-friendly, has a secure HTTPS connection, and is accessible to users with disabilities.
An SEO professional can help you optimize your website for technical SEO.
B. Website Content
Website content is a critical factor that affects the SEO score of a website.
High-quality content that is relevant, informative, and engaging can help to improve a website’s search engine ranking and visibility.
Here are some ways in which website content affects SEO score:
- By including relevant keywords in the content.
- Keeping your content fresh and updated.
- Creating high-quality content that engages users, such as blog posts, infographics, and videos.
- Adding meta tags so search engines can easily identify what your website pages are all about.
Building a strong backlink profile is one of the best ways to boost your SEO score.
D. User Experience
User experience affects SEO score by providing users with a seamless, engaging, and informative experience on the website, which leads to longer dwell time and lower bounce rates.
In layman’s terms, it means by improving your website structure, you make it easier for the viewer to navigate your site.
This makes them stay longer and, in turn, improves your rankability on search engines.
E. Social Signals
When it comes to improving your site’s rankings on search results, social signals can have a big impact.
While they may not directly affect your SEO score, social signals indicate that people find your content valuable and are willing to share it on social sharing sites.
This can lead to natural backlinks to your website, which can ultimately improve your SEO score.