7 Free SEO Tools to Drive Traffic, Clicks, and Sales

7 Free SEO Tools to Drive Traffic, Clicks, and Sales

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk. I want to give you a go-to collection of the top free SEO tools. These are intuitive, … Read more

What is Livestream Shopping?

Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit … Read more

7 Advanced Facebook Search Operators

7 Advanced Facebook Search Operators

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? … Read more

A Starter Guide to Amazon Vendor Central

A Starter Guide to Amazon Vendor Central

Becoming a third-party seller isn’t the only way to make money on Amazon. What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? Well, that’s what you can expect from Amazon’s Vendor … Read more

Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process. Today, many web-based companies can engage in highly targeted campaigns … Read more

Best WordPress Management Services – 2021 Review

Best WordPress Management Services – 2021 Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Make no mistake: running a website is hard. There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. The good news is that WordPress maintenance … Read more

25 Review Sites to Get More Reviews for Your Business

25 Review Sites to Get More Reviews for Your Business

What’s in a review? A lot, it turns out. Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business. Why … Read more

What Are Google Customer Reviews?

What Are Google Customer Reviews?

With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition. One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more than they trust advertisements. … Read more

19 Obvious A/B Tests You Should Run on Your Website

19 Obvious A/B Tests You Should Run on Your Website

Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website. The real challenge with CRO is in knowing how to start and what to test. This post covers the latter. There … Read more

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