So the thing you want to challenge yourself with is how do you understand your customer? How do you identify and understand their pain points and their expectations? What are their expected outcomes that they’re gonna get from this? So researching those needs and expectations and having this realization that you are, you’re speaking to … Read more

The Ultimate Guide to Using “Answer The Public” for Content Insights In the dynamic world of SEO and content marketing, grasping user intent stands at the forefront of success. “Answer The Public” emerges as a remarkable tool to aid this mission. I remember how keyword research tools were just basic lists. Now, they’ve grown, using … Read more

In recent years, HARO link building has become one of the most loved link building strategies among SEO professionals.  Why? Because with HARO, you can land high-quality links on some of the world’s best-known publications.  Forbes, The New York Times, The Wall Street Journal, and Mashable are just a few news sites you can acquire … Read more

What Is SEO for Nonprofits? Search engine optimization (SEO) for nonprofits is the practice of increasing a nonprofit’s website visibility in search engine results pages (SERPs). To reach organic visitors who want to learn about the support and opportunities nonprofits offer.  Organic means traffic you don’t pay for. Which comes from people finding your content … Read more

What Is Facebook Audience Overlap? Facebook audience overlap is when two or more ads from a company’s campaign target the same person (or people) on the social media platform.  As an extreme example, imagine two ad sets where one targets people interested in marketing tools and the other targets people interested in SEO tools.  Most … Read more

Building a new ecommerce website doesn’t have to be a nerve-racking process. There are plenty of ecommerce website builders to help you create one from scratch. But it’s important to pick the right one based on your specific needs.  We’ve researched the best ecommerce website builders—here are the top nine, along with our favorite features.  … Read more

We’ve put together a list of our favorite writing tools for marketers.  From crafting copy to creating blog posts, these tools can help you with all aspects of writing. Research, organization, SEO, editing—you name it. These online writing tools help you with the physical writing of your text. They can analyze and optimize existing writing. … Read more

What Are Orphan Pages? Orphan pages are webpages that don’t have links from anywhere else on your site.  Think of them like little islands, separate from the mainland of your website. How Orphan Pages Affect SEO Orphan pages can have unintended consequences for your site. Three main issues can arise: 1. Page Does Not Get … Read more

SEO audit tools are vital to any search engine marketing tool stack.  The best tools can help you easily identify the issues hurting your site’s performance in search results.  Whether you’re a site owner, SEO professional, or content manager, you can leverage these tools to prioritize the most urgent fixes for your site. You’ll also … Read more